Sears Holdings Corporation
Sr. Business Analyst
January 2013 — Present
Working within the Core Mobile group to identify, document, and test Omniture analytical requirements for the Sears and Kmart customer facing mobile apps (mweb, IOS, Android, and Tablet) as well as the Shop Sears Classic and Shop Sears Lite associate facing apps.
• Work with product management, business intelligence, and engineering/development to document analytical requirements
• Coordinate with project management and engineering/development to ensure all tagging is fully tested and verified before deployment dates
• Partner with product management to analyze data received from Omniture tagging
• Acted as the QA Omniture tagging Lead coordinating testing efforts for both the Mobile and Shop Sears applications. This included working with development and business intelligence to verify tagging and results in Adobe Site Catalyst.
• Collaborated with engineering/development and business intelligence to investigate and define or resolve any questionable data.