Verbatim Marketing Agency
Sr. Digital Marketing Manager & SEO Strategist
August 2013 — Present
• Provide cross-channel digital marketing management for local businesses and e-commerce clients.
•Create & integrate cross-channel marketing strategies including SEO, SEM, SMM, branding.
•Design websites on Squarespace and WordPress CMS platforms with SEO integrated into the process. Optimize and restructure ineffective paid search campaigns resulting in lower cost, increased traffic and ROI.
•Implement CRO to improve user experience, architecture, brand messaging, and conversion paths.
•Create customer life cycle frameworks to establish KPIs to refine and improve the bottom line.