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Nicholas Halfhill

Nicholas Halfhill

Mobile and Tablet Product Manager

Sephora

Sephora, Mobile & Tablet Product Manager

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Sephora

Mobile and Tablet Product Manager

Manage the development of mobile and tablet products including feature enhancements, function strategies and design. Support and contribute to initial product strategy definition, identifying implementation options, and influence business partners on vendor, flow and vision recommendation.

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Career
Career medium 06

Innovi Advertising Inc.

Digital Strategist and Designer

Partner with clients to develop digital media and branding. Conduct thorough primary and secondary research in-market to build business cases and strategic recommendations. Create digital marketing content that drives sales in health care industries.
- Creative Work: Design creative assets, brand design, UXA and site management tools to establish device specific and responsive websites.
- Strategy Work: Digital work includes SOW & POV research and client presentations, SEO management, media buying, social media strategy and website development. Post launch analytics experience tracking behavior and pivoting strategy and experience based on learnings.
- Pro Bono Work: Implement digital strategy, site development and digital donation programs for local scholarship initiatives.

Career

Team Detroit

Mobile & Tablet Marketing Strategist (Ford and Lincoln Brands)

Manage all aspects of enterprise mobile and tablet strategy for Ford and Lincoln clients. Oversee comprehensive pitches, scoping and execution of mobile apps, sites and experience layers.
- Strategy Work: Mobile web and app strategy, competitive SWOT, agency integration exercises, rich media, location based targeting, in-app push notifications, consumer lifecycle centric strategy, personalization / CXM segmentation, SMS messaging, POP collateral QR codes and cross platform analytics.

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Career
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Lansing Promise Zone Marketing Board

Boardmember and Web Designer

Providing free or greatly reduced college tuition to eligible students graduating from select Lansing high schools. The Marketing Board is tasked with campaign strategy and the creation of communication pieces to raise funds and awareness for the educational and economic initiative.

Career

American Advertising Federation

Vice President

- Vice President - Managed three teams of students while creating a fully integrated marketing campaign.
- Digital work - Strategy and logistics for State Farm, Mazda, Century Council and Lansing Promise Zone. UXA of website, blogs, and mobile app design. Planning and Production of podcasts, social trivia challenges, viral college video competition, motion sensor theater gaming, building projections, outdoor event text promotions, point of purchase interactive and outdoor touchscreen games.

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Career
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Prodigal

Advertising Intern

Lead strategy, filming, editing and media buying of network advertising. Aided the account supervisor on multiple accounts and managed digital communication systems between the agency’s teams and clients.
- Project Management Work: Implemented a company wide digital organizational structure that linked documents, assets, email and calendar accounts through the agency divisions into a central database.

Career

Blue Sky Therapy

Associate Digital Brand Manager

Created and implemented digital, traditional and social media into a strategic plan that led to a tremendous increase in engagement, interest and revenue.
- Digital work included website development, viral video, podcasts, SEO management, social media maintenance and blogging.

Career medium 01
Career

Michigan State University

BA, Advertising

University of California, Los Angeles

Film Production

University of California, San Diego

Behavioral Psychology