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Nena Farrell

Nena Farrell

Account Executive

Cutline Communications

California, 94104

I'm all about consumer tech and the written word.

Message

3

Followers

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"It doesn't get easier, you get stronger"
Skills
Adobe Photoshop, InDesign HTML/CSS Public relations Pitch writing Wordpress/Blogger management SEO Social media
Interests

Digital media, online production, content management, tech, career advice, blogging

Career medium 05

Golden Gate Xpress

Print Copy Chief

As the Print Copy Chief of the Golden Gate Xpress, I work with all the printed stories, headlines, captions, advertisements and additional blurbs in our weekly paper. Each week I work with the section editors, Print Managing Editor and Editor-in-Chief to manage our copy flow, copyedit and fact-check all stories and printed material, as well as write pieces regularly for the paper and the blog.

Career

Golden Gate Xpress

Online Managing Editor

As Online Managing Editor, I work with the entire team of editors to produce content throughout each week for the online version of the Golden Gate Xpress news, the student-run newspaper at SF State. We've got everything from same-day sports and event coverage to long form pieces accompanied by multimedia, and every story that we put together I edit and publish for online. I act as a front page editor for the website, headline writer and editor, and editor for SEO URLs for each story.

I work closely with the social media editor, setting goals and managing our social content and outreach, and multimedia editor, managing the creation and editing of multimedia pieces that include audio podcasts, videos, and audio slideshows. I also directly manage the sports editor and opinion editor with their reporters, weekly coverage, and overall quality of work.

While Online Managing Editor, I acted as a producer for a large online package we did on our Science Building's closure called Minimal Exposure: http://goldengatexpress.org/2014/03/05/minimal-exposure/

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Career
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Cutline Communications

PR Intern

As an intern, I support the staff at Cutline Communications with various client projects. I update spreadsheets and do weekly research for different client needs, and have also taken on coverage reports, building media lists, creating briefing docs, and discussing opportunities with journalists for clients. Interning with Cutline has provided me with a great skill set of both PR tasks, and great communication and prioritization skills overall.

Career

7x7 Magazine

Online Intern

As an online intern for 7x7 Magazine, I work with a handful of the online content managers of both 7x7 and California Home and Design. I research for and write weekly posts such as Foodie Agendas on 7x7.com, create written content for submitted venues and DIYs for CaliforniaHomeDesign.com, and assist with updating the social media platforms such as Pinterest with both our content and curating other content onto our boards.

Career medium 03
Career

San Francisco State University

B.A., Journalism

Cutline Communications

Account Executive

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Career