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Neha Purohit

Neha Purohit

Marketing Analyst & Consultant

Sol Convergence Media Co.

Maricopa County, AZ

I'm currently looking for experience in: - Brand Management - Marketing Analyst - Project Management - Business Process Improvement

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Sol Convergence Media Co.

Marketing Analyst & Consultant

Project: Marketing Analyst for a Global Preventative Health & Wellness Brand - End 2016
• Participated in Requirements Planning Sessions for website with stakeholders
• Facilitated design meetings with developers, clients, SMEs and Leads of Interfaces
• Defined requirements to optimize user flow process on the website
• Developed strategies for market segmentation based on geography and gender
• Presented reports on Liferay, CRM Netsuite, Google Adwords and Analytics
• Optimized Keywords in Google Adwords and prepared Display advertising
• Updated Twitter, Facebook, YouTube accounts and edited videos for YouTube
• Used project management software to report bugs, request and deploy updates
• Coordinated with a global team of developers using JIRA and Basecamp interfaces
• Designed, coded and made major improvements to Canadian and Indian websites
• Used Adobe Suites Photoshop, Illustrator and Premier media for marketing website

Project: Brand and SEO Consultant for a Gemstone Business - End 2015
• Participated in Requirements Planning Sessions for the website with stakeholders
• Facilitated design meetings with Manager and other employees
• Consulted on a long-term brand vision, strategy, and created web re-design plan
• Developed strategies for market segmentation based on geography and interests
• Successfully developed, implemented and executed Google Adwords and Analytics
• Optimized Keywords in Google Adwords and got company to list #1 on pages for ads
• Updated Facebook, Pinterest accounts, photographed and edited gem photos
• Coded and made major improvements to brand website
• Used HTML, CSS and Photoshop for website updates