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Neha Bhaskar

Neha Bhaskar

Sr. Business and Ecosystem Marketing Manager- Developer and Platform Evangelism (Startups and ISV)

Microsoft

Sr. Ecosystem Marketing Manager- Startups and ISV at Microsoft

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Microsoft

Sr. Business and Ecosystem Marketing Manager- Developer and Platform Evangelism (Startups and ISV)

Lead Windows 8, Windows Phone and Azure Platform Marketing for Startups and Consumer Partners for East Region DPE. Provide thought Leadership and Investment strategy for Startup and Consumer Platform Marketing.
o Lead the Startup community (Incubators, Investors, Influencer) marketing and business planning to drive innovation and apps on the Microsoft Platform including Windows 8, Windows Phone and Azure.
o Developed startup and developer engagement model and Long Term Investment strategy for New York and Boston based on extensive research and long term growth modeling.
o Lead Business Operations (pipeline management, business reviews and metric reporting)
for Windows 8 and Windows Phone for large consumer partners and startups.
o Established and Managed key strategic partner relationships and Go to Markets within startup ecosystem.
o Managed Team Budget and vendor agencies/contractors.

Career medium 03
Career
Career medium 01

Microsoft

Senior Product Marketing Manager, Exchange, Microsoft Office Division

Responsible for end to end Forefront for Office(FFO) services Product Marketing including Readiness, launch and campaigns, strategic partner relationships, compete and product advocacy.
o Led the transition of the Forefront software and online services business from Servers and Tools to the Office Division. Drove the business transformation and successful integration of Forefront business into Exchange and Office 365 rhythms (metrics, field alignment, and partner).
o Successfully led multiple Product Launches including digital marketing strategy, sales readiness, disclosure and communication strategy, and event strategy for Microsoft Forefront for Office products.
o Led the team in MBRs, QBRs and led reviews with Office Leadership team.
o Led the team at multiple external and internal events including RSA and TechReady; responsible for end to end event execution.
o Led positioning and messaging research and recommendations for the Forefront for Office Business.
o Designed and Led Pricing research and provided pricing recommendations for new product launch.
o University MBA recruiter for Microsoft at Yale

Career

Microsoft

Product /Business Strategy Manager, Exchange, Microsoft Office Division

Product Manager, Forefront for Office, Exchange, Microsoft Office Division
• Responsible for end to end Forefront for Office Business strategy and Product Marketing including Revenue, Go To Market Strategy, Partner Strategy, Compete and Business Strategy, Global Sales Strategy and Product Advocacy.
o Successfully led multiple Product Launches for enterprise cloud services including digital marketing strategy, sales readiness, messaging and positioning, and event strategy for Microsoft Forefront for Office products.
o Provided pricing recommendations for new product launch.
o Responsible for strategic partner relationships and Go To Markets.
o Managed Team Budget and vendor agencies/contractors.
• Awarded Microsoft Gold Star Award for outstanding contribution to business in Q4 2010.

Career medium 04
Career
Career medium 03

Microsoft

Product Planner/Product Manager, Identity and Security, Servers and Tools

2009-2010 Microsoft Corp, Redmond, WA, USA
• Responsible for Product Planning, Business Planning and Strategy for $150M business.
o Conducted primary Market research to evaluate product plans and future roadmap.
o Developed Long Term Business Investment Plan for Forefront Online services, including market opportunity analysis, competitive analysis, and revenue, cost, and capacity models
o Provided Investment guidance for long term business strategy in key non-commercial sectors such as education, and government
• Led Analyst consults (with Gartner, Forrester etc) which resulted in strong improvement in product ratings
• Developed sales tools and readiness solutions for the field which resulted in competitive wins and revenue.

Career

Yale School of Management

MBA Graduate, General Management and Strategy

Student Leader of the Technology Club, • Co-Chair of Yale India Business Conference Organizing Committee.
Focus on Competitive Strategy, Marketing -Pricing and Research, Political Economy, Macro Economics.Entrepreneurial Business Planning

Career medium 06
Career
Career medium 05

Microsoft

Product Manager Intern, Identity and Security, Servers & Tools

Product Manager Intern, Identity and Security Business Group, Servers and Tools

• Developed a Go To Market Strategy (GTM) for Forefront Identity Manager
- Performed customer segmentation, gap analysis, competitive analysis, and partner benchmarking for 13 major subsidiaries of Microsoft worldwide as part of the GTM.
-Prepared a Sales and Readiness Plan to support execution of the GTM. Imparted sales training to solution specialists worldwide. Created GTM campaign with ISV and SI partners which resulted in strong lead pipeline and revenue.

Career

Microsoft India

Team Lead- Inside Sales Software Asset Management

2006–2007 Team Lead, Inside Sales Software Asset Management (SAM)
• Led a nine member cross-functional team (for small and mid-market segments) which provided SAM and license advisory services.
• Established and managed the Lower Mid-Market Inside Sales SAM Team; imparted process and licensing training to the team.
• Spearheaded team reorganization, process improvement, and program customization for the Indian market leading to 270% YOY revenue growth for the team in FY07.


2005–2006 Software Asset Management Consultant, Inside Sales SMS&P

• Achieved 170% of revenue target and the highest customer penetration in the team.
• Conceptualized and implemented a performance measurement scorecard for SAM consultants in India, which was later adopted as the standard model across subsidiaries in Asia Pacific.
• Awarded the Asia Pacific Inside Sales “Make It Happen” award for outstanding revenue
contribution in Q4 FY05-06.

Career medium 02
Career
Career medium 05

FCS Software Solutions

Sales Manager

Sales Manager
• Managed client and consultant relationships and supported sales for staffing services.

Member, Corporate Marketing Team
• Co-founded Corporate Marketing Department; established inter-team workflow processes.
• Prepared pricing charts, analytical reports (rate vs. technology grid) for staffing services for the US market.

Career

Yale University - Yale School of Management

MBA, Entrepreneurship, Strategy, Finance

Apeejay School NOIDA

Cummins College of Engineering for Women

B.E, Computer Engineering