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Nazli Tasdivar

Nazli Tasdivar

Senior Digital Marketing Executive

Arcelik Group

Istanbul, Turkey

I believe that the world changed and but still there is a digital transformation. We as digital lovers,are leading actors of this transformation. Thus,I am currently very happy and keen on working in digital marketing.

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Arçelik A.S., Beko

Senior Digital Marketing Executive

While working for Beko, I have had knowledge in developing and improving websites in terms of customer acquisition projects, UX and UI optimization, tracking & analyzing website traffic figures & digital marketing campaigns & strategies on a high level. Also, different markets digital activations including SEM, social media platforms management, SEO and local rich contents.

Bahçeşehir University

Strategic Marketing and Brand Management, Economics

I have graduated from Yıldız Technical University, Economics in 2008 as 3rd rank graduation degree between the faculty of Economics and BA and got my Master Degree from Bahçeşehir University, in Strategic Marketing and Brand Management field in 2010, as 2nd rank graduation degree between the SMBM department..

Arcelik Group

Senior Digital Marketing Executive

• Managing 56 local websites migration project with new responsive design & logo for Beko and Blomberg.
• Working with 3 different creative and development agency for migration process and website consultancy (McCann Istanbul, Proj-e and Banner Office).
• Consultancy of 56 local websites for any kind of support and maintenance.
• Managing & analysing digital marketing activities of Balkans, Baltics, Europe and North Africa markets including execution of the Google Adwords, Facebook, Youtube Campaigns, and creation of display banners.
• Leading “Where to Buy Integration to all local markets websites” Project with an international agency/partner. (Channel Advisor)
• Leading “Rich content creation, integration and syndication to the local retailers” project with an international partner. (Flixmedia)
• Managing an ongoing creation of the rich SEO friendly product contents and leading their adaptations to the local websites in local language with SEO friendly keywords (local translation support from a global translation partner “Lionbridge”)
• Leading UX project with a pilot country website “United Kingdom” website and content optimization projects globally for all local countries.
• Google Analytics configuration and maintenance for all local countries and sending them monthly and campaign basis website analytics and reports.
• Managing the online agency pitch process for Balkans, Baltics, Europe and North Africa countries.
• Supporting the local countries for execution of all kind of online campaings aligned with offline campaigns
• Leading & managing website operations support team (3 people for local website operations and first line supports)
• Weekly and Monthly website & campaign reportings to our International Digital Marketing Manager