Senior Digital Marketing Executive
August 2014 — Present
• Managing 56 local websites migration project with new responsive design & logo for Beko and Blomberg.
• Working with 3 different creative and development agency for migration process and website consultancy (McCann Istanbul, Proj-e and Banner Office).
• Consultancy of 56 local websites for any kind of support and maintenance.
• Managing & analysing digital marketing activities of Balkans, Baltics, Europe and North Africa markets including execution of the Google Adwords, Facebook, Youtube Campaigns, and creation of display banners.
• Leading “Where to Buy Integration to all local markets websites” Project with an international agency/partner. (Channel Advisor)
• Leading “Rich content creation, integration and syndication to the local retailers” project with an international partner. (Flixmedia)
• Managing an ongoing creation of the rich SEO friendly product contents and leading their adaptations to the local websites in local language with SEO friendly keywords (local translation support from a global translation partner “Lionbridge”)
• Leading UX project with a pilot country website “United Kingdom” website and content optimization projects globally for all local countries.
• Google Analytics configuration and maintenance for all local countries and sending them monthly and campaign basis website analytics and reports.
• Managing the online agency pitch process for Balkans, Baltics, Europe and North Africa countries.
• Supporting the local countries for execution of all kind of online campaings aligned with offline campaigns
• Leading & managing website operations support team (3 people for local website operations and first line supports)
• Weekly and Monthly website & campaign reportings to our International Digital Marketing Manager