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Naylet Aguayo

Naylet Aguayo

Senior Manager

GolinHarris

Washington, DC

Senior Manager at GolinHarris

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GolinHarris

Senior Manager

Specialize in social marketing, social media and marketing/ communications for a range of clients. Serve as the day-to-day client contact, and assist in developing and executing various successful traditional media and social media programs. Direct social media communities, develop press materials, pitch media, manage events, conduct research, and create reports. Manage planning and copywriting for websites from conception to development and launch.

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Career
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Scripps Networks

Public Relations & Press Intern

Draft and compile public relations materials including news releases, media alerts, fact sheets, biographies, status reports and other materials as directed. Manage newspaper/periodical and media screener inventories for easy access, as well as monitor the media and manage the digital archive of media placements and photo archives. Develop and update media lists and other databases. Attend and participate in public relations, marketing, branding and programming meetings and brainstorming sessions as directed.

Career

Bonnier Corporation

Sales + Marketing

HOME Miami and HOME Fort Lauderdale magazines

Manage and execute the overall strategic direction and successful implementation of marketing and public relations plans, as well as partnerships. Work with sales team to create unique account-by-account marketing plans. Plan and execute events, write marketing proposals, and design promotional pieces. Manage controlled distribution, trade mailing lists and subscriptions. Manage ad trafficking and advertisement insertion orders.

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Career

University of Florida

Bachelor of Science in Journalism, Journalism

Florida International University

Master of Science in Mass Communications, Global Strategic Communications