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Nathan Cooper

Nathan Cooper

Co Founder

GroupMinded

Greater New York City Area

I'm a strategist with an entrepreneurial spirit who likes help brands make informed decisions improving for the better.

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GroupMinded

Co Founder

From the conception of the idea - to the logo - to the marketing plan, GroupMinded will follow the voice of our 1,000 founders and execute a startup entirely from crowdsourced thoughts, ideas, and opinions of it’s exclusive founding community.

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Insight Strategy Group

Quantitative Manager

• Oversee quantitative consumer research studies at all phases, including sample plan and survey design, questionnaire development, fielding management, data analytics, and report writing
• Conduct all quantitative data processing and advanced analytics, from basic banner creation to factor analysis, correspondence analysis (perceptual mapping), clustering analysis (segmentation), and max diff
• Serve as an advisor to the general research team for interpreting quantitative analyses for a end client audience
• Supervise and train two junior quantitative team members on a project basis
• Manage quantitative COGs, including soliciting project bids from third party vendors and awarding work
• Project type experience: Brand Tracking, Segmentation, Pricing, Ad Sales/Thought Leadership, Brand Positioning
• Industry experience: Media/Television, CPG, Retail, Fashion, Nonprofit

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