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Nathan Basham

Nathan Basham

Associate Programmatic Buyer

Centro

Greater Los Angeles Area, us

I am a hardworking, creatively driven and passionate associate programmatic ad buyer with previous experience as an Account Planner for a digital advertising agency. I take pride in maintaining the utmost understanding of cultural and behavioral trends from brands and consumers, as well as keeping up to date with marketing tr...

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Centro

Associate Programmatic Buyer

• Facilitating programmatic buys across many of the industry’s top Demand Side Platforms (DSPs) and Deal ID exchanges

• Developing Line Item builds for RFPs to translate the needs of an advertiser into a strategic plan for their performance goals

• Building and launching campaigns, tactics and pixels within DSPs across a variety of advertisers

• Optimizing pacing and delivery to ensure campaigns are on track to deliver the allocated budget in full

Centro Platform delivers an integrated DSP with automated tools for collaboration, workflow, analytics and more. We are redefining programmatic advertising. Catch the full video of Centro’s presentation from AdExchanger’s Programmatic IO conference. https

Session recording from PROGRAMMATIC I/O San Francisco 2017. Session abstract: Famed inventor Buckminster Fuller once said: “You never change things by fighti...

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