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Nathalie Soeteman

Nathalie Soeteman

Management conultant, coach, trainer, blogger

Power2Improve/Humanizing Business


I'm an enthusiastic management consultant, social business and life coach, with a profound background in marketing, PR, change management, communications and journalism. Equipped with 1,5 decade of experience in traditional, social and cross media. I'm a passionate connector of people and ideas.




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UC Berkeley, Harvard University & Maastricht University

Science of Happiness & Positive Psychology

Positive Psychology (aka Science of Happiness) build on what is strong, instead of is focussing on what is wrong. Applying it in practice helps people and organizations to flourish, be successful and happy.

SNS Bank N.V.

Head of Content / Social Business Change Manager

SNS Bank N.V., part of SNS REAAL, is making the shift to a collaborative, customer-centric culture. Determined to show strong growth, we are constantly and rapidly evolving. My objective: enabling a culture of customer and employee engagement, harnessing increased brand reputation, pride and advocacy.

Women in Marketing and Communicatie

Co-Founder, Editor in Chief, Copy Chief V-style & (Editors) Coach

Part of the launching team of this yearly glossy for women, working in marketing and communications. After positioning and developing the publishing concept responsible for the accuracy and power of attraction of all texts and images. Final responsibility for strategy, development and realization of the second edition. Coaching editors during creativity and production process.

Social Media Club Utrecht (SMC030)

Initiator & Co-Founder

Co-Founder of local chapter of Social Media Club, world’s largest organization of Social Media Professionals. At Social Media Club Utrecht (#SMC030), the most actively engaged Social Media Club of The Netherlands, innovators from the Utrecht region meet for monthly events to share and collaborate on the issues of social media, social business and technology.

Inhouse Superpromoter Academy

Employee Advocacy, Customer Advocacy, Net Promoter Score

Certified Superpromoter Consultant, Net Promoter Score, Employee and Customer Advocacy.

Leiden University

Master of Laws (LL.M.)

During my studies at Leiden University, the oldest university in the Netherlands, which was founded in 1575 by William, Prince of Orange, I focussed on what move people to commit a crime. And what prevents them - and society - from it.

IMC Mensontwikkeling

Intuitive Coaching, Life Coaching, Business Coaching

The 9 month course of training and development 'Intuitive Coaching' meets the quality of the Dutch Association of Professional Coaches (NOBCO).

A special combination of western and eastern philosophies in coaching, communication and leadership, focussing on the development and deployment of empathic and intuitive ability. Regular coaching techniques are complemented with (eastern) methods, such as voice dialogue, setups, the creation spiral and oriental forms of meditation and visualization.

I attended an additional voice dialogue workshop with transformational coach/psychologist Robert Stamboliev, who was trained by voice dialogue founders Hal and Sidra Stone, and intuitive trainer/coach Linda Doornweerd.