Account Strategy Intern
July 2013 — Present
Criteo is a global leader in pay-per-click (PPC) performance display advertising solutions, providing product and category-level CPC bidding combined with scalability and personalization for post-click conversion rates that so far have only been seen in search marketing. As intern I:
• Support account strategists in pulling relevant data reports and continually updating ROAS tracking for multiple client engagements.
• Delve deep into quantitative analysis of performance metrics on a daily basis.
• Make informed recommendations in order to reach and surpass project goals
• Provide assistance to clients at multiple stages of our technology’s integration
• Trouble-shooting, and the evaluation of milestones and KPIs.