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Natasha Jerram

Natasha Jerram

Marketing Manager

McArthurGlen Group (Ashford Designer Outlet)

Marketing Manager at McArthurGlen Group

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McArthurGlen Group (Ashford Designer Outlet)

Marketing Manager

Duties included (i) Development of center and marketing strategy for short, medium and long term, (ii) working with the on-site brand portfolio to improve the centre’s brand offer and drive growth (footfall, Sales and ATV) by targeting the right brand mix to the target market, (iii) reviewing research to monitor trends and adjusting messages according to the target market, (iv) developing and managing the marketing plan in accordance with the long, medium and short term marketing strategy, (v) planning and executing multiple projects both on and off site, from idea generation, to achieve key budget targets, through to post campaign ROI analysis, (vi) working with all stakeholders in the business from the investor board, McArthurGlen Head Office, Ashford Designer Outlet Management Team, Store Managers, Brand Head Offices, third parties (tourism agencies and creative agencies) and on site contracted staff to ensure smooth execution of marketing plans, (vii) developing annual plans and executing within budget (£1.2million) supported by
rationale/research to determine the best investment of funds in order to obtain maximum impact, (viii) ensuring, wherever possible, all ATL media and BTL support form part of an integrated campaign including; TV, Radio, Press, Digital, Outdoor, PR, On-Site POS and marketing materials (ix) duty management responsibility for staff, contractors and customers on site

Career medium 04
Career
Career medium 02

Dynamic Merchandise Limited

Business Development Manager

Duties included (i) managing both the UK and European account for Coca-Cola, (ii) developing marketing plans and implementing marketing activity to both support and enhance sales, (iii) creating and maintaining the company’s website, (iv) evaluation of marketing activities (internal and external) and generating meaningful management reports for post activity analysis (v) responsibility for the Project Management of
Coca-Cola branded merchandise catalogues including content/copy writing and obtaining client approval, (vi) creating a Universal Price List for Sales Team (Cont. overleaf)
(vii) managing the total re-branding of Dynamic Merchandise Limited, including creation of our own style guidelines, (viii) standardisation of external communications to reinforce company’s own brand identity, (ix) reporting to and presenting at Board Level about marketing activity, (x) responsibility for maintaining company's databases to allow segmented marketing activity, (xi) organising European trade exhibitions, (xii) creation of marketing briefs for new product launches, (xiii) being part of the Product Selection Team (a focus group which develops ideas and take them to market).

Career

Dynamic Merchandise Ltd

Project Team Manager

Duties included (i) full management of the projects team (11 direct reports), (ii) daily management/monitoring of stock, including overseeing the movement of all stock from an third party warehouse to the company’s own premises, (iii) creation and documentation of internal procedures across all operational departments, (iv) workload planning (liaising with Account Managers and working with projects team to ensure priority deadlines were met), (v) training the team in good customer service practices, (vi) ensuring compliance with customers’ code of conduct/corporate social responsibility procedures, (vii) ensuring adherence to customers’ brand guidelines and interpreting merchandise briefs to ensure projects were steered in the right direction

Career medium 02
Career
Career medium 06

Barclaycard

Assistant Product Manager

Duties included (i) writing articles for internal publications, (ii) designing and fulfilling customer mail communications and analyzing their effectiveness (iii) managing customer incentives from concept to delivery, (iv) situational budget analysis, (v) monthly sales reporting, (vi) monitoring the Internet and the Intranet, (vii) Customer Service liaison

Career

Staffordshire University

Bachelor of Arts (BA), Marketing