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Natalie Wills

Natalie Wills

Global Brand Manager - Miller Genuine Draft

SABMiller

Senior Global Brand Manager - MIller Genuine Draft at SABMiller

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SABMiller

Global Brand Manager - Miller Genuine Draft

Career medium 01

Unilever

Global Brand Development Manager

●Leading large scale Global innovation and communication development for a range of skin cleansing and care products.
● Cross-functional team leadership of innovation project including: concept generation, formulation,
claims, supply chain, packaging, communication and all internal and external stakeholders
● Development of 360 degree communication with key focus on digital
● Management of agencies including: PR, Advertising, Media, CRM, Design, Graphics
● Support, facilitate and interpret research activities on projects and other consumer led activities
● Management of marketing budgets ensuring alignment of project objectives
● Key focus on sustainable packaging development

Career

Tiger Beer UK

National Brand Manager

Contract Position
● Supporting the Marketing Manager in the development and execution of the annual primary brand
plan (Primary Brand - Tiger)
● Managing and evaluating events and activities
● Briefing of and managing agencies on a day to day basis
● Development and execution of the annual brand plan for secondary brands (Desperados and
Monteith's)
● Brief, conduct and interpret research
● Jointly steward sales and distribution targets with Sales team
● Development of promotion plans for Regional Sales Teams

Career medium 03
Career
Career medium 05

SABMiller

Regional Brand Development

My role was to provide brands with an alternative channel to reach their target consumers and Key Opinion Leaders by creating memorable, talked about consumer experiences.

Achievements:
● Launched new cider variant: Sarita Ruby Dry. (Experiential consumer driven launch)
● Launched new RTD: Skelters Straight. (Large scale event)
● Best Operating Practise (BOP) given for Sarita Ruby Dry experiential functions for achieving overall activity objective, speed of delivery, ROI and a timely evaluation
● SAB Sales Academy passed with 92% (signed off on SAB Marketing and Sales Executive
competency guide)
● SAB HIGH PERFORMANCE Sales Academy passed and promoted

Career

SABMiller

Account Manager Premium Segment (On Trade)

University of Cape Town

Postgraduate Diploma in Marketing Management, Marketing/Marketing Management, General

University of Cape Town

Bachelor of Commerce (B.Com.), PPE