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Natalie Chacin

Natalie Chacin

Digital Marketing Manager

Onassis Clothing

A marketing and brand strategy professional with a passion for innovating and growing fashion brands.

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WXYZ Jewelry

Socia Media Strategist / Digital Marketing Freelance

Armani Exchange

E-commerce Merchandising Intern

Kenneth Cole Productions

Marketing/Digital Asset Intern

- Assisted in archiving and maintaining company-owned image database used for Kenneth Cole 30th anniversary archive project.
- Styled, propped and shot hundreds of vintage handbag and shoe samples for the company’s non-consumer-facing archive, processing images in Capture One for digital tagging.
- Attended daily creative briefings to track department workflow and progress.
- Shadowed the e-commerce team, acquiring insights on retargeting and prospecting campaigns and reviewing weekly sales metrics.
- Participated in Kenneth Cole Project Catwalk competition winning 1st place in the Marketing category; the project consisted of developing a product for the Spring 2014 season from concept through execution, including a comprehensive marketing campaign appropriate to the brand.

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Career
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Perry Ellis International

Designer

Men's Bottoms Division
- Held responsible for the entire design and garment development process of 8 brands in total for clients such as Kohl’s, Dillard’s, Sam’s Club and Kmart.
- Work on a highly cross functional collaborative environment with Merchants, Product Developers, Tech Designers, Account Executives, Sourcing and Purchasing teams, to ensure products and lines would meet delivery dates and appropriate quality standards.
- Initiated trend research, communication with vendors and offices overseas, seasonal color palette and fabric proposal for each line.
- Responsible for fabric re-development and testing, overview in-house sampling, style sheets, tech pack final approvals, garment fittings, production samples sign off.
- Participated in creative line presentations to upper management and customer buyers.

- Travel Experience:
China – 2011 Annual Shanghai Textile Exposition / Factory visits in Beijing
New York, NY – Trend shopping

Career

Perry Ellis International

Associate Designer

Men's Bottoms Division
- Worked on the initial pitch and entire line development for the division’s leading Golf Brand, PGA Tour shorts program at JCPenney for Spring 2010 kick off.
- Built a brand new assortment with sellable patterns and creating innovative presentations, later growing the line and becoming the biggest and bestseller program on JCPenney’s classification shorts floor by Spring 2011.
- Held responsible for fabric, trim selection and overall product development.
- Attended fit meetings, suggested alternatives to improve the aesthetics of the garment.
- Initiated trend and competitors research, store visits, creation of mood boards, and new fabric technologies to validate any outstanding trend to go after.
- Participated in line presentations to Merchandisers, Account Executives, Customer Buyers, and company-wide sales meeting product workshops.

- Travel Experience:
Orlando, FL - Semiannual PGA Tour Merchandise Show for Golf trend research.

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Career

Perry Ellis International

Assistant Designer

Men's Bottoms Division

Perry Ellis International

Assistant Designer Intern

Latin Brands

New York University

Master of Science (MS), Integrated Marketing - Digital Marketing Concentration

Florida International University - College of Business Administration

Bachelors in Business Administration, Marketing

The Art Institute of Fort Lauderdale

Associate of Science, Fashion Design