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Natala Menezes

Natala Menezes

Director, Product Strategy


San Francisco, CA





Aggregate Knowledge

Director, Product Management & Partnerships

Lead product integrations, overall product roadmap and go-to-market, and manage UX team.

AK is a leading provider of digital marketing & data management software that enables Fortune 500 brands and agencies to measure & optimize media investments across interactive channels: display, social, email, video, rich media & the web.

Career medium 04

The Shoestring Agency


Shoestring develops and executes product and marketing strategies for small businesses and startups working on a shoestring budget.

Citigate Cunningham: Momentum Research Group


Career medium 04


Director, Product Marketing

Led all consumer acquisition efforts growing base by 150% and doubling number of Active Gigwalkers. Created outbound content: FB, Twitter, Blog, Website, e-mails, alerts and webinar training programs. Managed marketplace execution: talent matching, promotions, achieved 90%+ Gig completion rates. Revamped external messaging/positioning and created a new category of “Flexible Work.” Developed B2B marketing programs for lead generation; managed SEM vendor and top-tier PR Agency.


Amazon Web Services

Senior Product Manager

Lead Go-to-Market and business strategy initiatives for Amazon Mechanical Turk. Amazon Mechanical Turk is a crowdsourcing and work distribution platform focused on developing a new category of web services to lower costs and transform how work is done. In my role I evangelize platform efforts to drive product adoption and usage working with business owners and developers.

Career medium 04
Career medium 04

Director, Product Development

Quickly developed (~7 Months) the product and business strategy to launch a robust listings marketplace, worked collaboratively with UX and Engineering to transform a basic web offering into a scalable SAAS application with a revenue stream.



Product Planner, adCenter, & Lead Product MarketingManager, GTM

* Evangelized and created Microsoft’s product strategy for Agency Partners within the adCenter ecosystem
* Developed contextual advertising platform business plan, go-to-market strategy, sales forecast, and operational plans for Content Ads pilot and launch
* Designed award-winning methodology for competitive assessment, analysis and benchmarking

Career medium 05
Career medium 06


Strategic Partnerships

Developed expertise in partner management, deal optimization and business development best practices. Managed $80MM in annual, grew book of business on average by 20% per quarter.


University of Arizona

University of California, Berkeley

University of Minnesota

BA, Philosophy

University of Paris IV - Sorbonne