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Natala Menezes

Natala Menezes

Director, Product Strategy

Localytics

San Francisco, CA

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Director, Product Management & Partnerships

Lead product integrations, overall product roadmap and go-to-market, and manage UX team.

AK is a leading provider of digital marketing & data management software that enables Fortune 500 brands and agencies to measure & optimize media investments across interactive channels: display, social, email, video, rich media & the web.

Career medium 04
Career

The Shoestring Agency

Principal

Shoestring develops and executes product and marketing strategies for small businesses and startups working on a shoestring budget.

Citigate Cunningham: Momentum Research Group

Analyst

Career medium 04

Gigwalk

Director, Product Marketing

Led all consumer acquisition efforts growing base by 150% and doubling number of Active Gigwalkers. Created outbound content: FB, Twitter, Blog, Website, e-mails, alerts and webinar training programs. Managed marketplace execution: talent matching, promotions, achieved 90%+ Gig completion rates. Revamped external messaging/positioning and created a new category of “Flexible Work.” Developed B2B marketing programs for lead generation; managed SEM vendor and top-tier PR Agency.

Career

Amazon Web Services

Senior Product Manager

Lead Go-to-Market and business strategy initiatives for Amazon Mechanical Turk. Amazon Mechanical Turk is a crowdsourcing and work distribution platform focused on developing a new category of web services to lower costs and transform how work is done. In my role I evangelize platform efforts to drive product adoption and usage working with business owners and developers.

Career medium 04
Career
Career medium 04

TeachStreet.com

Director, Product Development

Quickly developed (~7 Months) the product and business strategy to launch a robust listings marketplace, worked collaboratively with UX and Engineering to transform a basic web offering into a scalable SAAS application with a revenue stream.

Career

Microsoft

Product Planner, adCenter, & Lead Product MarketingManager, GTM

* Evangelized and created Microsoft’s product strategy for Agency Partners within the adCenter ecosystem
* Developed contextual advertising platform business plan, go-to-market strategy, sales forecast, and operational plans for Content Ads pilot and launch
* Designed award-winning methodology for competitive assessment, analysis and benchmarking

Career medium 05
Career
Career medium 06

Google

Strategic Partnerships

Developed expertise in partner management, deal optimization and business development best practices. Managed $80MM in annual, grew book of business on average by 20% per quarter.

Career

University of Arizona

University of California, Berkeley

University of Minnesota

BA, Philosophy

University of Paris IV - Sorbonne