nfcl design studio
Design Aesthetics Dir.
April 2004 — Present
Formulate a strategy with Management to apply Design Thinking to all Marketing activities
Identify a direction for strategic impact.
Create Uniformity and consistency in all Marketing and Sales materials.
Create and Formulate a Brand vision according to market dynamics.
Identify a potential need for a Brand identity creation and management.
Start the brand building process with Strategic Business Unit Heads.
Create packaging with the new Design Aesthetic.
Establish guidelines for implementation of all elements (primary packs and supplementary material).
Corporate Design : inHouse Branding for various initiatives across multiple depts.
Design for Branding: Brand/product Names, Logos, packaging,
Branding : corporate ads, posters and Sales cards....
Annual Report Designs
Advertising design for Newspaper and Magazine ads. Product Name/package label design.
Onward: internal newsletter Cover designs. Company Events/Festival Posters.
Corporate presentations.Look and Feel/ Photography, writing when it was needed and useful.
In consultation with Marketing create New Designs for the entire range of products and services
Bulk packaging Designs for Urea, DAP, MOP, Bio-compost (50 kg. packaging)
WaterSolubles (25 kg. packaging)
Micro Nutrients - packaging
Complexes - packaging
Mixtures - packaging
Create all sales and marketing materials for printing - Brochures, Sales Info Sheets
Additional items - Catalogues, Banners, Wall paintings
Create Advertising for the Marketing - Magazine, Souvenir, Newspaper
Create Trade show and conference material
Backdrops, Posters, Banners, Name Badges, etc.