Masters , Public Administration
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Position consists of logging into the e-commerce platform site of ASP DOT NET/Storefront. In the back end of the site, as a copy writer descriptions are made of each product, which includes sneakers, apparel, and accessories. In addition to the description, titles, colors, and mapping (placement of the product on the website) is also changed and updated for each individual item. Also responsible for the Search Engine Optimization (SEO) and keywords so that the product will rank high on Google; review, proofread, edit, and approve product reviews before they go live on the website; usage of Google Drive and DropBox to share documents with co-workers. As the Social Media Coordinator, the tasks included following and scheduling out a weekly social media schedule for Facebook, Twitter, Instagram, and Pintrest to be posted several times throughout the day. The use of hashtags is used heavily in order to increase the followership and engagement on each post. To boost sales from social media, Google Analytics and Bit.ly was used to track back links when collecting and revenue. Other small tasks include filling in as a model for photography purposes and assisting in store openings when needed.
Position consists of coordinating and speaking with public relations professionals to gather press releases and calendar events for weekly story coverage; editing and proofreading each press release to meet APA and journalistic format standards; recruit and oversee high school and college interns over the summer by assigning them basic tasks that include reporting, researching, and social media tasks; coordinating and scheduling print, video, and radio interviews for the week; covering major braking news stories; management of social media platforms which include Facebook, Twitter, and Instagram; Post and schedule stories to newspaper website via Wordpress.org; photograph and video live events which include fashion shows, music events, school district and city board meetings, red carpet premieres, and ribbon cutting events; customer service skills such as answering the phone when needed, reading replying to emails, and filing Fictitious Business Statements (FBNs) and other County documents when needed; laying out and coordinating the order of each weekly story and calendar item for the Production Manager.
Coordinating and speaking with public relations professionals to gather press releases and calendar events for story coverage in the entertainment, fashion, and lifestyle industries; Recruit interns through internships.com and other intern websites; coordinate interns on story topics; review writer submissions before bringing them on board; editing and proofreading each press release to meet the standard and tone of voice of the website; managed 6 staff writers; basic HTML coding and design practices via Wordpress.org; basic web site and page building used for each layout; video and photograph editing via Vegas Movie Editor and Final Cut Pro; attend community, entertainment, and live red carpet events; conduct celebrity interviews; produce email blasts using email marketing tools such as Constant Contact and Microsoft Outlook to send out press releases for clients; writing and editing of press releases; distributing press releases to the media; process a variety of invoices and billings on behalf of clients; Review invoices and other financial transactions for accuracy prior to sending it to client (s); Prepare and maintain a variety of statistical reports and records; coordinate media interviews for client (s); research the internet on various sources for client (s) on venues, book signings, events, mixers, galas, and other community engagements that he/she can attend to increase visibility; selling and promotion of e-commerce products via partnership with online vendors for additional revenue for company; utilization of project management databases