Director of Marketing
December 2015 — Present
Manage all aspects of direct marketing operations and database analysis for Gold River and Casino Oklahoma. Function as primary database expert for targeting the right customer segments with motivating offers that profitably change consumer behavior. Assist in developing database marketing strategies in conjunction with property Marketing teams to ensure effective program results. Work with upper management in developing and maintaining policies, procedures and standards relating to database management and monitors transaction activity. Assist in developing strategic use of existing information processes and evaluates potential uses of new processes. Interpret results of new segmentation, including tests and controls and presents recommendations to enhance marketing program results. Provide analysis and recommendations
that introduce new opportunities for revenue generation and cost reduction. Ensure accuracy and integrity of all offers, customer lists and customer records. Oversee all appropriate system set up processes for offer validation and tracking and employee training for all marketing
programs. Responsible for overall integrity of customer database information. Handle the budgeting and forecasting all expenses relating to direct mail, database programs, and office services.