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Nancy Herrmann

Nancy Herrmann

Associate Creative Director

Stark Design

Associate Creative Director at Stark Design

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Stark Design

Associate Creative Director

Creative lead for all beauty clients. Branding, advertising, packaging, retail display and environments, marketing promotions, product design and digital media.

My diverse interests and professional background are the perfect fit for Stark Design, where I oversee the lion’s share of packaging and retail projects. Clients include Vichy USA, L'Oréal Paris, L'Oréal Professionnel, Hain Celestial Personal Care and Rouge Tomate Restaurant.

Career medium 04
Career
Career medium 03

L'Oréal Paris

Senior Art Director

Designed and directed creative for fast-paced skincare department (15+ brands), most notably YouthCode, Revitalift, Age Perfect, Sublime Bronze and Go360Clean.

Designed and directed creative for primary & secondary packaging, POP displays, merchandising, environmental graphics, sales kits and collateral. Worked closely with marketing, product development and merchandising teams to concept and steer projects from ideation to execution.

Accountable for accurate and timely art production, photo shoots, retouching, color approvals and press runs. Source and develop design studios, freelancers, photographers and other vendors. Manage budgets, project schedules and team of designers.

Career

Beauty & Fashion Industries

Art Director, Designer & Creative Consultant

Brand design and development, marketing collateral, advertising, packaging, signage, interactive media, logo and identity programs. Clients/projects included: Redken, Laird + Partners, Aramis/Lab Series, Polo.com, NYC2012, Maybelline NY, CasaNika.com, Studio No. 11, Fred Segal Beauty, No Doubt/Interscope Records.

Career medium 05
Career
Career medium 06

Virgin Entertainment Group

Senior Designer

Built and managed in-house design department, along with vendor and consultant teams; directed and designed store graphics, web sites and branded environments for VEG and Virgin Megastores. Art-directed and designed comprehensive retail graphics program, including banners, directories, POP displays and shopping bags. Created DD packages for new Virgin Megastore prototype and rollout, from space planning and merchandising strategies to retail fixtures, furnishings and environmental graphics. Created DD packages for Virgin’s corporate headquarters in LA, including materials, furniture and lighting specs. Teamed with marketing department and external agencies on new ad campaigns and in-store promotions. Worked with Virgin Senior Team, product managers and marketing staff to execute creative vision and strategies relevant to each market channel. Reported to VP, Retail Design, delivering operational strategies, budgets, schedules and resource allocation.

Career

I.D. Magazine

Assistant Editor

Scouted, researched and wrote about new design covering consumer products, graphics, packaging, environments, and interactive media. Shaped and edited I.D.’s regular Calendar section. Coordinated I.D.’s Interactive Media Design competition, compiled resulting awards issue and produced accompanying CD-ROM. Managed production team, schedules and assets (images, music and copy). Curated Annual Design Review Exhibitions at Steuben Gallery, AIGA Gallery and Moss (1996–1998).

Career medium 05
Career
Career medium 03

Ruder Finn

Public Relations Account Executive, Arts & Communications Counselors

Developed and implemented communications campaigns for art and cultural institutions, including: Cooper Hewitt, National Design Museum, Smithsonian Institution; Olympic Museum, International Olympic Committee; and Art Dealers Association of America.

Career

Michael Kors

Director of Advertising & Public Relations

Jan 1990–July 1992 (KORS Dir. Adv & PR), Jan 1988–Jan 1989 (Michael Kors Collection, PR)
Established and directed marketing and publicity programs for designer fashion company. Planned and directed annual A + P budget, including national and co-op advertising, photo shoots, vendor catalogs, marketing collateral, runway shows, events marketing and retail merchandising. Supervised small PR staff along with day-to-day activities in design showroom; maintained open dialogue with press and retail; and coordinated sample inventory and talent bookings.

Career medium 02
Career

Landmark Education

Self-Development and Leadership Training

French Institute Alliance Française

DELF 1, French Language

Parsons School of Design

M.Arch, MFA, Architecture / Digital Design & Technology

Virginia Polytechnic Institute and State University

B.S., Clothing and Textiles

Fairfax High School

Diploma, College Prep