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Nadina Gerlach

Nadina Gerlach

Global Asset Manager

Energy BBDO

Global Asset Manager at Energy BBDO

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Energy BBDO

Global Asset Manager

► Wrigley, Uncle Ben's

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STITCH Magazine

Editor-In-Chief

STITCH Magazine is an award-winning fashion and lifestyle publication, founded in 2006 through the Medill School of Journalism. After starting as a Fashion and Entertainment Blogger ('09-'10), I served as Director of Photo-Shoots ('10-'11) before becoming Editor-in-Chief ('11-'12). I managed a staff of 75 and oversaw all aspects of the print and online magazine (2,000 copy circulation, 7+ pass rate). As Editor-at-Large ('12-'13), I conceptualized NU Fashion Week and served as chief liaison between the Downtown Evanston office, Associated Student Government, and STITCH.

Noteworthy: Production of shoots on no budget, trained new design staff, 41% daily website views increase, NU Fashion's Night Out (400+ attendance)

Career

GE Healthcare

Communications Leadership Development Program, EID

Noteworthy: Created new internal WordPress homepage (Pitch to C-level executives, CSS & Design, Editorial Calendar/Editing, Implementation). Managed internal communications for GE CT&AW business as backfill CT&AW Comm Manager. Wrote external press releases and features on rural health, community, & design awards. Helped create and implement digital strategy for GE Works in Wisconsin Sept. 12/13 event.

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Career

Demand Media

Editorial and Marketing Intern, eHow.com

Demand Media

Editorial Intern, LIVESTRONG.COM

Noteworthy: Oversaw social media accounts for LIVESTRONG, responsible for increase in LIVESTRONG Twitter followers from 7,509 to 10,035 over three months; pitched and designed first official Facebook landing page for LIVESTRONG, created LIVESTRONG Newsletter sent out to 1,000,000+ LIVESTRONG users.

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Career

Institut d'Etudes politiques de Paris / Sciences Po Paris

Critical Theory, Literature and Media

Northwestern University

Bachelor of Arts (B.A.), Mass Communication/Media Studies, Business, Integrating Marketing Communications

Yale University

Yale Summer Conservatory for Actors