Fujifilm India Pvt. Ltd.
National Business Manager
December 2013 — Present
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National Business Manager at Fujifilm India Pvt. Ltd.
*Overall responsible for Profitability, Cost Control, Brand establishment, Distribution and Retail Business from the Regions of East and South India.
*Responsible for achieving revenue and collection objectives of the organization from the assigned regions by penetrating High-end products.
*Managing Regional Sales, Service, Marketing & Training team.
*Managing distribution and LFR Channel.
*Responsible for increasing the reach of the channels by focusing on maximum penetration.
*Handling legal / regulatory related issues of the region.
*Better Negotiation with business partners for better profitability.
*Maintaining PR with the internal as well as external stakeholders.
•Strategies the business goals and implementing the approach plan for over achievement
•Finalizing the quarterly Sales plan & marketing programs well in advance with the National Head for East region.
•Core responsibility is over achieving the regional sales target in East region.
•To appointing & retaining a high morale sales & marketing team for East region.
•Responsible for channel expansion, channel management, sales team management in East region.
•Direct handling of National & Regional Large Format Retailers
•All management reports filling and forwarding on time as per the company formats.
•Competition update to management – Weekly Price map / Market + Channel activities.
•Daily reviewing of Sales team on their KRA’s.
•Identifying the areas of improvement and key business growth areas.
•Ensure good Product Displays & brand visibility in all our target / focus outlets via marketing team.
•Initiating & forwarding Sales / Marketing proposals to the management for the necessary approval.
•Launching of management approved Schemes / Promotions / Price Revisions/ New products in the region.
•Regular visiting of Channel Partners / Key Accounts / Corporate Customers / Outlets in the region.
•Conducting Business Review Meetings with all channel partners on quarterly basis for the region
•Settlement of channel Partner claims / issues on time.
•Facilitating the after sales service operations for the region
•Co-ordinate with National distributor’s regional office for supply chain operations.
Established entire business network setup for Sharp Mobile Phones, Consumer Electronics & Home Appliances.
*Responsible for Key Account Management, Distribution expansion, Sales & Planning, Pricing Strategy finalization, Inventory Planning and cost control,
*EOL product liquidation planning, Manpower Recruitment and Team Management, Promoter Motivation, Customer Relationship Management, Product planning, Quarterly Sales plan & marketing development program updation in advance to Tokyo.
*Responsible for channel expansion, channel management, sales team management.
Was responsible for LG Mobile Phones Business in Modern Trade for Entire East Region with LFR Chains like The Mobile Store, Future Axiom Telecom Ltd, Planet M Retail Ltd, Home Solutions Retail India Ltd, Reliance Digital, Spice Telecom Retail & Reliance Webstore Ltd.
*Handled NOKIA Handsets, Kodak Digital Cameras & Apple iPod Business in Organised Trade for West Bengal, Bihar & Orissa.
*Managed Nokia Sales promoters/Team Leaders and increased tertiary of Nokia Handsets by motivating them, Market Share Enhancement by increasing fill rate and proper placement of models, Product Training for Chain Sales persons before launching of a new model and existing models & services too.
*Build & maintained relationships with Existing & New customers for business growth, analyze the market trends and store wise range planning of chains as per stock availability. For ensuring profitability, Introduced sales promotional activities, merchandised and customized products according to the requirement of clients.
*Organized various activities for brand management and brand positioning by tie-ups, local level promos, and occasional sales.
*Monitoring and controlling category management of product selling process.
Responsbile for overall Sales & Marketing, BR Collection, Distribution of Racold & Ariston range of Water Heaters, Institutional sales, Inventory control, Handled Sales and Service issues, Tracking competitors activities, Undertaken innovative sales promotion activities for Entire East Region.
Responsible for Sales, Marketing & Promotion Of Kinley & Georgia Tea & Coffee Vending Machines in a defined territory.
Succesfully launched Georgia Brand of Tea & Coffee Vending Machines in Kolkata and established the same within 6 months positioned No.2 after Nestle.