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Murat Fırat

Murat Fırat

Senior Retail Account Manager


Senior Retail Account Manager at Hewlett-Packard



Senior Retail Account Manager

Career medium 06


Retail Account Manager

 End to end manage retail partners

 Manage sales of all personal product to Retail Channel Partners, channel relation between HP, retail partners and distributors

 Planning sales annual forecast and terms and conditions

 Manage all of the sales and discount promotion

 Analysis and evaluate business competitors and follow-up our market share

 Prepare and present new product portfolio

 Design and develop marketing activities based on business targets

 Planning campaign and joint venture project with Alliance's

 Analysis of GFK and IDC data



Distribution & Partner Business Manager

 End to end managed distributors partners and selected regional distributors

 Managed order intake process and distributor`s sellout of all personal product

 Followed order process from fabric to customer

 Planned sales and inventory annual forecast and terms and conditions

 Designed and develop marketing activities based on business targets

 Added the new partners in Preferred Partner list

 Manage project sales with new partners

 Manage complex sales opportunities by qualifying, applying correct resources and partner engagement

 Searched and improved new partner candidates with distributors in Anatolia

Career medium 01
Career medium 05

Sanko Holding / Akora Teknoloji Pazarlama Sanayi A.Ş.

Retail Channel Sales Manager

 Managed sales of all products to Retail channel partners, channel relation between Akora , brands and retail partners

 Provided service to customers with the highest satisfaction rate

 Improved sales of all brand`s products

 Achieved monthly and quarterly targets for all brands

 Managed operating profit and margin


Embassy English School

English Language and Literature, General

Anadolu Üniversitesi

Business Administration Faculty Public Administration

Newport International University

Business Administration Faculty Business Management