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Morgan Meade

Morgan Meade

Strategist

Sixth City Marketing

Athens, Other

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Sixth City Marketing

Strategist

Sixth City is a digital marketing agency based out of Columbus, OH specializing in PPC, SEO, website design and social media marketing.

As a strategist, I am tasked with performing keyword research and writing optimized content and metadata for client webpages. I compile client-facing reports containing insights on site performance from Google Analytics and keyword ranking data. I have evaluated current SEO and compiled proposals. I evaluate site architecture and make content recommendations to target specific keywords based on my research.

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Career

Rosetta

Campus Ambassador

I work with Rosetta's college recruiting team to promote career opportunities by engaging my peers at Ohio University.

SBC Advertising

Freelance Interactive Marketing Strategist

SBC Advertising is a Columbus, Ohio based advertising agency servicing nationwide retail brands. It was named Columbus' Best Ad Agency for the sixth consecutive year, Best Employer (under 500 employees) for the third year in a row, and Central Ohio's Best Public Relations firm by Columbus C.E.O. in 2013.

My tasks for the Interactive Department included learning about Information Architecture and Axure to construct my first set of functional wire frames and site map, constructing best practices for a client email campaign, executing monthly client-facing reports, and revising client-facing Excel reporting dashboards.

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Rosetta Marketing Group

Junior Associate - Paid, Owned, and Earned Media

Rosetta Marketing Group was ranked as the #2 customer engagement agency in the world by Forrester, and Ad Age's #1 digital agency to watch.

As a digital marketing intern in the Paid, Owned, and Earned Media division, I utilized my existing knowledge and took over twenty training courses on search engine optimization.

My primary responsibilities were all things SEO, with a focus on off-site promotion tactics. I was completed a State of Our Links report, which examined the health and success of such tactics for one large client in particular. I also had the opportunity to research, write and optimize articles for a client.

Other tasks included monitoring, analyzing, and reporting campaign results to the team, research, coordinating with other team members on various SEO tasks, and sitting in on client meetings and attending a brainstorming session.

Career

WellWorks

Customer Service Coordinator

I acted as an assistant to the director of WellWorks, Ohio University's Wellness Center, helping with administrative tasks related to customer satisfaction. I developed and implemented engaging social media strategies across Twitter, Facebook, and Pinterest. I attended weekly marketing team meetings and made recommendations on all aspects of traditional marketing mix as well, drafting ad copy for print and radio. I created a data management system to track and contact members as they participated in our 100 Visit Incentive program, sending emails with encouraging progress updates. I developed metrics using Excel spreadsheets to deliver meaningful insights on visit data I tracked, and made recommendations for program improvements based on the results.

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Ta Die For Gourmet Cupcakes

Online Marketing Consultant

Independently presented proposal to design and implement a comprehensive online marketing plan. Launched, optimized, and currently maintain the Wordpress website using Google Analytics.

Career

Finish Line

Sales Associate

Finish Line, Inc. is a leading athletic retailer offering the best selection of brand name footwear, apparel and accessories. Finish Line hires employees passionate about shoes, sports, and helping others.

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Career
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Sixth City Marketing

Intern

Sixth City Marketing is a digital marketing agency based out of Columbus, Ohio specializing in SEO, PPC, website design, and social media marketing. As an intern, I wrote optimized copy and metadata for client webpages.

Career

Cellular Central, Inc.

Sales Representative

Facilitate a positive relationship with guests by providing superior customer service
Cooperate with co-workers in order to reach monthly store group and personal targets
Created an Excel spreadsheet now used by stores companywide to track employee progress and pacing to target throughout the month
Sold tickets for Susan G. Komen Foundation raffle fundraiser

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Her Campus

PR/Marketing/Advertising Specialist

Assisted in the planning of the Ohio University campus' online magazine branch of HerCampus in planning their launch party. Worked on the PR/Financial Team as well as the Advertising Team. Raised over $150 dollars from local businesses in the form of giveaways and discounts for services in relation to the launch party at Fluff Bakery.

Career

Ohio University

B.B.A., Entrepreneurship, Marketing

Pleasant High School

Fort Campbell High School