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Monique Canada

Monique Canada

Consumer Marketing Manager (North America)

Rosetta Stone

Bellevue, WA

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Rosetta Stone

Consumer Marketing Manager (North America)

• Manage $5M+ media budget and lead customer acquisition using integrated marketing campaigns across multiple channel including print, digital out of home, TV, digital and terrestrial radio. Increased ROI on print media by 30% in 2012.
• Identify, develop, and evaluate marketing strategies to build the Rosetta Stone brand and acquire new marketing leads in key customer segments. Increased marketing leads from Hispanic call center callers by 20% in 2012.
• Launch new products and product messaging to increase brand awareness, grow market penetration, and increase revenue. Contributed to 30 percentage point increase in brand awareness in the Hispanic market in 2012.
• Manage general market and Hispanic market creative agencies, vendors, and partners to ensure effective, on time, and on budget marketing campaigns.
• Continually test new and creative methods of increasing customer response, engagement, and conversion in media channels while ensuring media effectiveness.

Career medium 06
Career
Career medium 05

US Airways

Sr. Marketing Analyst

• Created and implemented loyalty initiatives for 4M recipients including paper statements, Dividend Miles reward program e-statements, and 15-20 partner offer communications annually.
• Published quarterly Dividend Miles portion of the in-flight magazine viewed by over 2M customers.
• Generated incremental revenue through management of online product auctions and sweepstakes.
• Facilitated content management on the Dividend Miles website including, promotions, incentives, news and layout.

Career

Marymount University

Adjunct Professor - Marketing

Career medium 04

Rosetta Stone

Global Brand Marketing Manager

• Led cross functional teams with team members including Creative Services, Public Relations, Institutional Sales, Consumer Sales and Web Strategy teams that produced consistent brand messaging, across multiple media channels.
• Launched new products, assist in brand architecture development, and develop and implement brand positioning for new products.
• Increased brand consistency across the organization though the development of detailed brand and style guides, an employee brand-education series, brand review of all marketing materials, and the creation of online internal Rosetta Stone Company Store for the distribution of promotional items and apparel.
• Managed $5 million brand marketing budget to meet corporate objectives and ensure fiscal responsibility.
• Built global brand equity and increased consumer engagement through leveraging marking research to develop events, online contests, and campaigns via RosettaStone.com, Facebook and Twitter.

Career

Aquent

Marketing Consultant

• Managed implementation of marketing plans including online, direct mail, and email marketing communications to support business needs of Verizon regional marketing groups.
• Lead team of copywriter, graphic designers and production specialist in development of customized, relevant, compelling and brand compliant communications which increase awareness of FiOS features and availability to target audience.
• Managed marketing communications and events project timelines and resources to ensure projects achieve business goals while remaining on time and on budget.

Career medium 01
Career
Career medium 02

Capital One

Sr. Product Manager

• Optimized marketing communications for the High Yield Money Market, Rewards Money Market, Certificate of Deposit and Online Savings products based on test results, consumer insights, and competitive/market movements.
• Creating customer retention initiatives to increase customer lifetime value and increase savings balances among existing clients.
• Led full cycle development of email campaigns delivering 27.5M emails, 4.4M direct mail pieces annually, $750M in revenue.
• Managed relationships with multiple cross-functional business partners ensuring cost effective, compliant, revenue generating campaigns.
• Collaborated with cross-functional business partners on business case development to balance complexity, cost and business results.

Career

CSX Fiber Networks

Marketing Analyst

• Rebranded all marketing materials (brochures, responses to RFPs,) and implemented B2B marketing campaigns increasing CSX Fiber Network’s (CSX FN) market presence.
• Developed and managed content of CSX FN website effectively communicating company vision and product offerings.
• Performed in-depth competitive analysis and market research used to identify acquisition opportunities and devise business development and expansion strategies.
• Managed relationships with creative advertising agency and engineering subcontractors through collateral development and response to RPF processes.

Career medium 04
Career
Career medium 05

Ford Motor Credit

Wholesale Supervisor/ Dealer Services Analyst

• Managed performance review process, training schedule, and daily activities of 5 employees.
• Reviewed and analyzed commercial credit profiles in excess of $100,000 daily and consumer credit profiles in excess of $800,000 weekly to build Ford Credit’s customer portfolio.
• Analyzed consumer credit records to achieve organizational goals of risk reduction and profit maximization.
• Conducted on-site dealer inventory and financial audits to ensure financial health and stability of dealership partners.

Career

American Express

Summer Intern

University of Maryland - Robert H. Smith School of Business

MBA, Marketing

Howard University

BBA, Marketing

South Plainfield High School