Marketing Communications Manager
December 2010 — June 2013
-Planned, scheduled, and executed marketing campaigns within budget and agreed time-frame by designing, printing, and dispatching all materials both directly and through social media sites and Website.
-Conducted direct mail shots, press releases, and developed CRM email strategies to increase awareness and ensure good levels of engagement and attendance.
-Defined and tracked campaign effectiveness and adjusted strategies accordingly.
-Planned, directed, and led team in the development and implementation of local advertising, including print, radio, TV, online directories, and local co-op marketing events in conjunction with other local businesses leading to an increase in sales by 25%.
-Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs and conducted regular response analysis, leading to an improvement in marketing strategies, product selection, and customer satisfaction.
-Coordinated and participated in monthly conferences/trade shows as an exhibitor for their health product and children's toy department to promote products and services.
-Developed and supervised a commission-based direct marketing program for their toy department, where 35 Sales Representatives were hired and trained in a span of two months, doubling department sales during the first two months of operation and increasing productivity and brand awareness.