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Monica Miranda

Monica Miranda

Customer Service and Marketing Professional


Farmacia Mir-Mar

Marketing Communications Manager

-Planned, scheduled, and executed marketing campaigns within budget and agreed time-frame by designing, printing, and dispatching all materials both directly and through social media sites and Website.
-Conducted direct mail shots, press releases, and developed CRM email strategies to increase awareness and ensure good levels of engagement and attendance.
-Defined and tracked campaign effectiveness and adjusted strategies accordingly.
-Planned, directed, and led team in the development and implementation of local advertising, including print, radio, TV, online directories, and local co-op marketing events in conjunction with other local businesses leading to an increase in sales by 25%.
-Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs and conducted regular response analysis, leading to an improvement in marketing strategies, product selection, and customer satisfaction.
-Coordinated and participated in monthly conferences/trade shows as an exhibitor for their health product and children's toy department to promote products and services.
-Developed and supervised a commission-based direct marketing program for their toy department, where 35 Sales Representatives were hired and trained in a span of two months, doubling department sales during the first two months of operation and increasing productivity and brand awareness.

Career medium 01

Impact Marketing

Promo Team Ambassador

-Distributed promotional material and captured data for company clients.

Hult International Business School


Graduated master's program in International Business with a concentration in Marketing and Business Development in London, UK.

Career medium 02


Operations Manager

-Managed office operations, including acting as a liaison between departments and scheduling phone appointments and internal meetings for six programs.
-Created PowerPoint presentations from draft to final form for speaking engagements, prepared agendas and detailed meeting notes, distributed pre-meeting materials, and tracked the follow-up on action items from meetings.
-Coordinated and scheduled campus visits of six Campus Advisors to over 500 colleges and universities around the country who were part of the membership program.
-Designed and maintained company-wide master calendar of campus visit presentations, annual member meetings, and monthly program member roundtables. Processed new seat holders and updated current seat holder information in Salesforce, created username/passwords in Oracle, added to information to spreadsheets, and posted to Web site.
-Developed collateral marketing materials and tools for the marketing, sales, and client services department to facilitate client understanding of program services and operations, which contributed to an increase in sales by 35% and an increase in renewals by 50%.
-Designed and added new research content to bi-monthly newsletters for three programs, which informed members of new program developments.
-Implemented process improvements and created and executed project work plans, thus ensuring clients' research requests, concerns, and questions about their membersh


451 Marketing


-Conducted web research for newest trends and information in the educational sector and environmental, eco-friendly sector.
-Wrote, scheduled, and promoted education- or environment-related posts for client accounts on social media and blogs.
-Tracked and reported on project milestones and provided status reports to Marketing Manager.

Career medium 04
Career medium 06

Harvard Street Neighborhood Health Center (Griffin House)

Child Service Coordinator

-Led and supervised team of six in the planning, development, and implementation of children service's division including the creation of program rules, policies, and services.
-Developed and taught a 6-week curriculum that guided mothers on how to successfully parent their child(ren) and transition back into independent living.
-Created a monthly newsletter with information on community resources, family events, and parenting advice.


Judge Baker Children's Center

Telephone Case Screener/Case Manager

-Completed and documented detailed, accurate, and thorough case reports of suspected child abuse in DCF database and trained, guided, and reviewed the work of new staff in training to improve performance and increase efficiency.
-Provided information on appropriate services and referral to callers and assisted them as needed through use of crisis intervention and de-escalation techniques, often times in high-stress situations.

Career medium 03

Hult International Business School

Masters in International Business, International Business

Tufts University

MA, Clinical Child Development

Boston University

BA, Psychology