Banco Davivienda S A
April 2012 — September 2014
In charge of developing and executing strategies to attain business profitability goals, growth and market share.
- Increased cross-selling campaigns effectiveness from 2% to 16% and $81 millions USD in revenues.
- Improved sales force confidence after the implementation of several process improvements and better-fitted offers for the customers that were in better alignment with their needs.
- Redesigned business KPI´S and follow-up methodologies to assure complete business traceability.