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Monica Cuevas

Monica Cuevas

Business Strategist and Marketing Analyst





Banco Davivienda S A

Marketing Coordinator

In charge of developing and executing strategies to attain business profitability goals, growth and market share.


- Increased cross-selling campaigns effectiveness from 2% to 16% and $81 millions USD in revenues.
- Improved sales force confidence after the implementation of several process improvements and better-fitted offers for the customers that were in better alignment with their needs.
- Redesigned business KPI´S and follow-up methodologies to assure complete business traceability.

Career medium 05
Career medium 01

Banco Davivienda S A

Co-Branding Specialist

Managed business relationships with the core group of strategic retail allies and ensured the achievement of higher profitability by the development of the alliances.


- Implemented promotion plans to increase product placement in the market.
- Developed and maintained new alliances with core retail allies that allowed business growth and product positioning in the market.


Fiducafe S.A.

Risk Management Analyst

Responsable for the Trust funds risk valuation processes ensuring regulation compliance with AMV and Superintendencia Financiera.


- Creation, Development and implementation of the Risk Management Handbook for the Corporation. This handbook is currently used across the companies in Bolivar´s Group.
- Improved the calculation process of the VAR (Value at Risk) defined by the regulatory entity in Colombia, improving process time and process quality.

Career medium 03

Universidad de Los Andes

Bachelors Degree in Economics, Economics, Microeconomics, Macroeconomics, Econometrics, Game Theory, Public Policy, Monetary Policy

Universidad de La Sabana

Masters Degree in Finance and International Business, Finance management, Stock Markets Analysis, Business Negotiation and Corporate Leadership.