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Mollye Peters

Mollye Peters

Freelance Marketing Consultant

Mollye B Peters Marketing

Greater Chicago Area

I am an experienced Marketing Specialist, fluent in French, pursuing a Master's degree in Sports Marketing at Northwestern University. My passion is to use sports marketing and business strategy with analytics and creativity to help organizations grow internationally.

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Mollye B Peters Marketing

Freelance Marketing Consultant

I'm currently freelancing while I finish school and look for a full-time position within sports marketing.

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Northwestern University

Master's in Sports Administration, Sports Marketing

I completed my Master's thesis on the international expansion of Under Armour and sports marketing strategy August 2015. My thesis explores why sports marketing is a strategy Under Armour (or any company) can use to help with expanding into new international markets. Under Armour is directly related to sports, but still struggles to successfully break into new markets. There is a lack of international presence in their sponsorship portfolio and my thesis analyzed which markets and sports would be best for Under Armour to focus its international expansion and marketing efforts on in order to have the biggest impact for its global revenue.

Education

Butler University

Bachelor of Art, Bachelor of Science, French, International Business, Marketing

As an undergraduate student at Butler University, I triple majored in French, International Business and Marketing. I hold a Bachelor of Arts degree in French and two Bachelor of Science degrees in International Business and Marketing. I completed two internships both in sports marketing from 2008 - 2010. I also studied abroad in St. Etienne, France during my sophomore year in the spring of 2008. In my business studies at Butler, I created business plans for a local transportation company for college students, a born-global chocolate company, a consulting company, created an international marketing plan for Chipotle, and more.

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Education

I like how this article shows Under Armour's new ad in comparison to Nike's launch of it's biggest women's campaign and Sport England's women's campaign. I also like how #ruleyourself connects with Under Armour's I WILL WHAT I WANT and Protect This House

Under Armour has a new star-studded marketing push featuring Tom Brady, Misty Copeland, Jordan Spieth, and Stephen Curry.