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Molly Walsh

Molly Walsh

PR & Communications Leader

Pantone

Expert communicator and brand champion, a PR & Communications leader with over ten years of experience with design-minded companies. Passionate about story-telling and communicating brand essence, with focus on innovation, purpose and color.

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VIDEO: Why Serenity & Rose Quartz as the PANTONE Color of the Year 2016? Why two? Why now?

Conceptualized video to be included in launch of PANTONE's Color of the Year 2016, PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz, a harmonious pairing of complementary shades. As people seek relief from the stress and turmoil of modern day life, we saw the need for new comforting shades. This video shows why and how.

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Launched PANTONE Color of the Year 2016 Serenity & Rose Quartz

I led the PANTONE Color of the Year 2016 launch to great success. The potentially controversial decision to feature two colors, and two colors that carried gender stereotypes, presented challenges to the organization. I strategized the dual messaging, video content, and new content partners, such as graffiti artists, to diversify the launch. This approach led to the biggest launch in Pantone’s history based on media impressions, social engagement and e-commerce activity.

PANTONE Color of the Year 2016
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Penn State University

BA, English

I attended Penn State University from 2001-2005, earning a BA in English with a focus on Women's Studies and African/African American History.
I was a TA for several literature courses, worked in the office of undergraduate scholarships, while holding down two part-time retail jobs.