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Minyi (Vicki) Zeng

Minyi (Vicki) Zeng

Marketing Associate

Center for Marketing Technology of Bentley University

Marketing Analyst Intern at ByAllAccounts


Center for Marketing Technology of Bentley University

Marketing Associate

• Conducted customized focus groups, eye-tracking analysis and market research for different business clients, enabled them to implement innovative and actionable marketing strategy programs.

• Arranged and participated in industry marketing events, helped improve daily operation efficiency of CMT.

Career medium 02
Career medium 05


Marketing Analyst Intern

• Created and updated weekly and monthly inbound lead tracking reports using Salesforce and Marketo, gained insights about waterfall metrics and ROI in lead generation, conversion and retention.

• Deployed web contents through Content Management System with consideration of search engine optimization, and helped update official LinkedIn group to reach buyers directly.

• Designed and implemented quarterly survey using SurveyMonkey to increase company’s brand awareness and enhance sales team’s client communication performance, achieved 10% increase in prospects.

• Assisted Vice President in evaluating online performance by analyzing traffics data from Google Analytics.


Bentley University- Counseling and Student Development


• Prepared and supervised exams

• Highly required punctuality, responsibility and attention on details

Career medium 01

Global Education & Technology Co.

Managerial Trainee (Intern)

• Participated in internal weekly meeting and assisted in drawing up marketing plans with the Director of Marketing.

• Led 7 publicity groups from each university in Sichuan province and held 14 promotional activities.

• Entrusted with collecting and categorizing clients’ feedback through emails, 5 questionnaires and 2 surveys, obtained in-depth knowledge about analyzing psychological factors which affect consumers’ buying behavior.

• Assisted in updating company’s web site, Sina microblog and Tencent microblog, and increased customer attention by 20% in one month.


Hyfair International Inc

Marketing Analyst (Intern)

• Conducted after-sales follow up phone calls to enhance customer loyalty and relationships.

• Received intensive marketing trainings (advertising, promotions, events management, public relations, social media marketing, and branding) in a teamwork environment.

Career medium 04

Bentley University

Master of Science (MS), Marketing Analytics

Bentley University

Graduate Certificate, Business Analytics

Southwest University for Nationalities

Bachelor of Arts (BA), English Language and Literature, General