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Miki Agrawal

Miki Agrawal

CEO / Co-Founder


Period-proof underwear that protects you from leaks and keeps you feeling dry. And for every pair sold, we fund a pack of reusable menstrual pads that go to girls in the developing world. Watch story here to find out more.









THINX is disrupting the $15 Billion feminine hygiene sector starting with a beautiful pair of underwear with hidden patented technology.

Nearly all women on earth require feminine hygiene products for the better part of their lives yet there has been little to no innovation in this industry in over 50 years. We launched our first patented innovation at the beginning of this year - a gorgeous undergarment that is absorbent, leak/stain-proof, anti-microbial and moisture-wicking (all hidden discreetly in the undergarment).

Our next patents are going to replace existing wasteful tampon applicators (patent already approved) and uncomfortable pads (in patent process) to more current, environmental and thoughtfully designed products.

Feminine hygiene is also a big issue in the developing world and is causing millions of girls to drop out of school. My partners and I teamed up with AFRIpads in Uganda to fund 7 reusable cloth pads for every underwear sold to get millions of girls back in school. Check it out at


TEDxCornellUniversity - Miki Agrawal

Miki Agrawal is half Japanese, half Indian and grew up in Montreal until she was 18 years old. She graduated from Cornell University with a Bachelor of Science, class of 2001. While here, the Cornell Daily Sun named her one of the "Top 30 most influential people at Cornell."


I delivered a talk entitled "Confessions of An Underwear Activist" about my path to launch THINX.


Do Cool Sh*t

I recently published my first book, Do Cool Sh*t, about
entrepreneurship and lifestyle design. The book hit #1 on Amazon Bestsellers list in entrepreneurship. Do Cool Sh*t has expanded, creating meetups and a tangible Business Bootcamp that will rocket ship anyones big idea into a real step-by-step action plan.

Learn more here.

What is THINX?

Underwear For Women with Periods.
For every pair sold, we fund a pack of reusable, menstrual pads to girls who need it most.

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I launched TUSHY to challenge the current American bathroom experience and to bring light to the current sanitation crisis around the world. I created a culturally relevant bidet attachment that turns any toilet into a personal hygiene tushy-cleaning wonderland. Trying to change culture around bidets while bringing light to the fact that 40% of the world doesn't have proper sanitation. Check it out at




WILD is an acclaimed farm-to-table, alternative pizza concept in NYC where you can feast with confidence. A farm-to-table gluten-free pizza eatery with seasonal appetizers, salads, gluten-free pizzas, pastas, entrees and desserts. 2 locations: West Village / Williamsburg Brooklyn. Check it out at


Super Sprowtz


Super Sprowtz is a children’s media company that aims to get kids to eat more vegetables. Check it out at


Cornell University

B.S., Business & Communication

It is our duty to use the knowledge and resources we have to change the world as much as we can.