Self Storage Company of North Fayette, LLC
January 2012 — Present
Hired to energize strategy and execution for an independent self storage company. Quickly developed marketing and business plans which are increasing market share, tackling needed capital improvements, and improving operational effectiveness.
• Design POS print collateral, advertising layout and copy, and website layout and content.
• Developed and executed promotional & pricing strategies. 2013 revenue increases 13% YTD.
• Successful business development and marketing strategy delivered 11.5% increase in occupancy with 16% increase in revenue during 2012.
• Renegotiating company's print advertising agreement, increased reach 185% at no additional cost.
• Initiated a paperless billing system to cut postage costs, reduce billing turn around time, and build email list.
• Launched website to establish B2B and B2C communication channels; managing and creating online content to increase brand visibility and effectively attract leads.
• Launched online tenant portal allowing 24/7 account management, rent processing, and reservations.
• Constantly develop and manage online content to improve search results and increase lead generation.
• Designed custom dash-boarding and reports to meaningfully benchmark company performance and growth.