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Mike Bushnell

Mike Bushnell

Product Manager


San Francisco, CA

Product Manager at GrabMedia



Product Manager, Publication Products

When Grab Media was acquired by RythmOne (formerly Blinkx) my position was expanded to include all publication based video products.


- Managed integration of two complex data models by leveraging a single API layer to serve both systems, managed operations shifts and strategized on ways to best maximize revenue impact in technical decisions.

- Managed all PRDs and roadmaps tracking product, technology, marketing, operations, finance, and legal on all products across video division.

- Aiding in strategy and design of relaunch, focused on consumer consumption.

- Worked with business stakeholders to develop revenue projection system to be used across divisions.

- Drove introduction of innovative strategies through a meeting of a bi-weekly innovation committee.

- Developed cross-division workflows to establish greater efficiency with a globally distributed team.

- Implemented QA process for syndication process leveraging off-shore resources, and the daily management of those resources.


- Conceived and developed innovative approach to global video embed distribution on partner websites, leveraging automated overlays coupled with sophisticated content discovery. Generated $26M in revenue from September 2013 - July 2014.

- Provided strategic insight, PRDs, and release timelines for a partnership between Blinkx and Automattic for a release of our WordPress plugin to the WordPress VIP marketplace. Managed marketing and coordinated operations training of account managers.

- Introduced a video ad unit which tracks and serves brand's YouTube videos through a VAST/VPAID tag as the preroll. CPMs ranged from $100-$200. Product generated $59M across US and EMEA markets after first fiscal year of release.

- Developed and worked with distributed technology team to implement a new internal operations console for content management, positioned to save $5M at-risk revenue.

Career medium 01
Career medium 06

Grab Media

Product Manager

I was the first product manager used by Grab Media, an online video syndication company. Daily tasks entailed HTML and CSS development, client management and Product development.


- Worked with account managers to implement video embed technology across a distributed network.

- Managed support on core products, acting as interface between technology and client.

- Managed all PRDs and roadmaps tracking product, operations, and finance on customer facing products.

- Product Owner in agile development process to prioritize development on new products, based on revenue projections.

- Drove innovation through customer interviews, market research, and revenue projections.


- Introduced GrabPress, a WordPress plugin built to supply automated video article distribution as first consumer product offering. Worked with technology and design to develop feature set and product branding. Worked with marketing to develop value proposition based on automation rather than a monetization focus. In it's first year, GrabPress drove 40M+ unique viewers to video article pages and generated more than $5M of video ad revenue for the year.

- Executed HTML and CSS and backend management on over 100 video experiences ranging from full page experiences to 300x250 content sliders. Worked with technology to gone feature set and reduce operational churn and server issues.

- Introduced a product team made up of representatives from business, technology, and operations. Initiative focused on breaking the ComScore top ten video properties, which we achieved as Grab Media in 2012.

- Drove product plan for partnership with MTV, worked with MTV editors throughout implementation process, led to $1M revenue impact from high-profile publishing partner.

- Acted a a company product representative during M&A process, aided in market research and strategic outcomes throughout final stages of acquisition to RythmOne (formerly Blinkx) in July 2013.


The Lit Pub

Director of Business Development

Consulting role based on structuring a business model for a seller of independently published literature based on positive experiences described by niche influencers.


- Analyze sustainability of proposed business plans, track projections through MySQL queries and Excel.

- Input revenue projections for board member proposals.

- Work with owner to implement plans and adjust site and staff to reflect those plans.


- Company launched in 2010, and is still operating today. Reached profitability in 2012.

Career medium 06
Career medium 02


Web Producer

Managed end-to-end ingestion process of daily television show for the web. Managed captioning process and daily distribution of ten clips with metadata seven days a week. Worked with business development to expand revenue driven through web distribution.


- Manage and troubleshoot ingestion from tape to high definition digital content.

- Segment clips, work with technology providers to streamline workflow.

- Write metadata and distribute video into Meredith's network of sites.

- Work with sales to develop web based offerings on branded entertainment.

- Work with talent to manage social media presence for personalities and brand.

- Work with sales to develop new distribution outlets to enlarge scale.


- Developed a suite of sites linked to Meredith brands to increase scale of digital sales. Sites were automatically updated based on content owner and featured a WYSIWYG editor enabling anyone on a magazine staff to administer the video hub. Brands included Better Homes and Gardens, Fitness Magazine, More Magazine, Siempre Mujer, and others. Over the first two years, the Meredith Women's Network generated over $100M in revenue per year, before being folded into the Meredith interactive division.

- Leveraged niche web personalities to increase social media footprint of daily Meredith TV show, Better, by over 800% over two years! to 10k followers. Built daily interaction plan for on-air personalities still in use today.


Hampshire College

Bachelor of Arts (B.A.), Liberal Arts and Sciences

Concentrations in Computer Studies, Advertising, and Creative Writing.

Final Thesis

- Start, operate, and contribute to a small press marketed to a niche audience online. Generated over 20k pageviews. Released six chapbooks, which all sold out across the country.

Education medium 01


Product Manager - Video Solutions

Manage Revenue and product development for video production team, webinars, and digital live events. Worked with sales, delivery, monetization, and Ops teams to develop and track both pipeline and delivery.


- Track and report on pipeline and revenue to plan progress quarterly.

- Develop and implement marketing programs to drive sales to quarterly goals.

- Support on creative development and timely delivery of video production.

- Own technical implementation and optimize SEO across the video and digital events.

- Introduce and roll out new content formats and products to drive revenue growth.


- Upon launch of new product, a multi-vendor digital event, grew revenue by $1M YoY for digital events.

- Worked closely with sales to close on creative programs resulting in $3M YoY revenue growth

- Managed migration of video assets across OVP platforms, resulting in $2M in cost savings across video/ad serving and management cost.

- Introduced video advertising and best practices to media division, generated $100% growth in net-new revenue YoY for my division.

Career medium 03

Scripps Networks Interactive

Product Manager - Data and Player

As a product manager for Scripps Lifestyle Network, a video syndication division of SNI, I manage distributed data and video player products as well as inform the holistic distribution strategy of the company. Working across multiple teams and stakeholders I prioritize multiple product backlogs and host key meetings for the development process.


- Prioritize data and player backlogs. Communicate dev plans and progress.

- Work cross functionally to clear any roadblocks that come up.

- Build roadmaps to show timelines and upcoming milestones

- Manage publisher network revenue delivery.

- Assess and address line of business requests from operations.


- Proposed, developed, and executed Full Site Integration; a product solution focused on scaling video content deploys and projecting revenue opportunities by publisher.

- Implemented new dev meeting schedule, resulting in 100 hours of increased efficiency month over month.

- Launched real-time revenue delivery dashboard, sharing real-time performance and daily revenue statistics across the division.

- Repackaged Branded Entertainment offering to meet demands of variable CPMs.