Marketing, psychology, graphic design, fitness and the anatomy of a cookie.
Independent Marketing Consultant
I help make small businesses thrive through the use of social media, website development and good old fashion people skills.
Working hard becomes a habit, a serious kind of fun. You get self satisfaction from pushing yourself to the limit, knowing that all the effort is going to pay off. - Mary Lou Retton
I have my dream job. Working with America's small businesses.
January 2013 — Present
September 2008 — Present
Social Media and Marketing Strategist
Interactive Account Executive
July 2011 — April 2012
Creating social media strategies specifically to help recruit top talent for clients
Writing fresh and new content for Facebook and Twitter accounts
Writing blog post weekly and sharing them through the use of social media to increase
interest and readership of the Alstin blog
Strategizing and creating online ads using Facebook, Google and LinkedIn to increase brand
knowledge and spread the word about specific and hard to fill job openings online.
Creating mock Facebook, Twitter and Blog posts and updates to help educate clients about
social media, its benefits and how it can help with brand awareness and recruitment
Set up meetings and demos with new programs, platforms and applications in order to stay
on top of the newest trends and industry relevant tools.
Assisted with other account executive responsibilities such as posting jobs to online boards,
setting up meetings, leading calls with clients and other research projects.
Richard Nicholas Hair Studio
Social Media Coordinator
September 2005 — May 2011
In college as a student who needed a little extra cash, I decided to put my Cosmetology license to good use and apply to be an assistant at this amazing salon. That didn't work out but I landed the title of part time Salon Coordinator instead. I've been working with the lovely people at RNHS since the age of 18 and have learned so much in my time there. After college I was promoted to Social Media Coordinator where I started all social media efforts and have helped the salon gain a larger, more diverse following and client list. Below are some of the things I do now.
• Daily updates of all social platforms (Facebook, Twitter,
• Continuously present new social media trends and ideas for
what's next at RNHS
• Work with designers and stylists in order to create a harmonious brand that looks and sounds consistent for all of
clients and followers.
• Organize and archive all images for blog, photos from
events and any flyer or promo work
• Maintain an online relationship with all followers
• Research trends in the beauty industry in order to keep
posts and updates relevant.
• Constantly creating new and innovative ideas to keep
everything fresh and fun.
The Star Group
Social Influence Marketing Specialist
September 2010 — February 2011
Assisted in the creation of social media plans.
Handled the execution of social efforts on several accounts.
Worked on a variety of industries (medical, charities, non-profit, and education).
Created reports for clients to see what was accomplished after each social effort was completed (analytics, possible impressions, ideas for the future and what can be done better)
Constantly did research to find relevant information, sites and tools that could be used in
order to leverage different clients.
Created and updated tracking sheets for each client.
Used tools to help identify influencers and reach out to them.
June 2004 — September 2010
Distante was my first job out of high school and a critical one at that. I learned a lot here from customer service to bookkeeping and all things in-between!
- Created presentations and media kits to promote store to prospect clients.
- Introduced Distante to the wonderful world of social media.
- Designed the Distante website.
- Initially set-up, managed and maintained Distante's social platforms. (MySpace, Facebook, LinkedIn, Blogger, & Tumblr)
- Took all the photos for the Distante clothing website.
May 2007 — January 2008
Art Institute of Philadelphia
Bachelors of Science, Fashion Marketing
Mercy Vocational High School
High School Dipolma, Cosmetology/Cosmetologist, General