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Mickey Velez

Mickey Velez

Research Analyst

Univision Communications Inc.

New York, NY

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Univision Communications Inc.

Research Analyst

• Support Director and V.P. with the execution of ad-hoc audience analysis, primarily focusing on network performance
• Customize standardized monthly/quarterly reports to fit new business initiatives
• Deliver compelling ratings stories to internal clients in a clear and concise manner
• Analyze demographic and key competitive metrics to identify additional business opportunities

Career medium 01
Career
Career medium 04

Univision Communications Inc.

Data Solutions Associate

• Provided programming teams with metrics-based feedback and insightful analyses on Univision’s digital properties
• Responded to ad hoc requests from public relations and sales teams to understand usage patterns and usage barriers
• Assisted in the development of tracking reports, one-sheets, program and network rankers

Career

ID Media

Assistant Media Investment Buyer

• Negotiated Scatter rates, Upfront deals, and added value to achieve campaign objectives
• Collaborated with finance, traffic, media planning, and account management teams
• Maintained timely flow of station & network invoices for payment
• Prepared traffic instructions and confirm tape arrival with stations & networks

Career medium 06
Career
Career medium 02

ZenithOptimedia

Assistant Account Executive Intern

• Approved media schedules for payment and reconciled over $1 million monthly
• Assisted the AE in maintaining annual contracts between television stations and The Program Exchange in 23 local markets
• Acted as the liaison for all transactions between AE, Station Sales Representatives, Traffic, and RE:sources, on behalf of General Mills

Career

Fordham University

Media Lab Assistant

•Manage, coordinate and update the item management database
•Provide excellent customer service to film and photography students

Career medium 02

Disney ABC Television Group

Integrated Marketing Intern

• Conceived and pitched integrated marketing presentations to advertisers
• Tracked integrations and promotions for television shows throughout the fall season, including FOX’s “Glee”
• Digitized and maintained library of promotions and integrations using Final Cut Pro, Squeeze and iDVD

Career

Cumulus Media

Marketing Intern

• Drafted and edited pitch decks and one sheets in preparation for Upfront deals
• Collected research materials to aid sales efforts across mobile and digital streaming platforms

Career medium 05
Career
Career medium 03

e.l.f. Cosmetics

Marketing Intern

• Collaborated with the marketing team to enhance E.L.F’s presence on social media outlets
• Researched fashion and beauty trends for editorial and production purposes

Career

HBO New York International Latino Film Festival

Sponsorship Coordinator (Contract)

• Tailored sponsorship packages and prepared sales contracts for new and existing clients

HBO New York International Latino Film Festival

Communications Intern

• Increased viewership of the festival’s film and video site, Cinedulce, through social media marketing

Cardinal Spellman High School

H.S. Diploma

Fordham University

Bachelor of Arts, Communications and Visual Arts

New York University

Certificate in Digital Marketing, Marketing and Public Relations