UX & Design Director
June 2013 — Present
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Director, User Experience & Design at TheLadders
Signed licensed-images photographer for multiple collections.
Lead user experience solutions as part of cross-functional scrum teams, in an agile/lean ux environment.
Signed licensed-images photographer for European Collections.
Knewton is a disruptor in the education space, offering an adaptive learning API and game-based UX strategy, which engages students in more effective, efficient, and accessible learning.
Built and lead UX team of 4 designers (IxD and Visual Design); established UX design and research processes.
Created user flows, site-maps, user scenarios, wireframes, prototypes, visual designs and specifications for product and conversion-related interfaces. On later projects, directed design team in these activities.
Provided leadership for definition of Knewton brand; directed execution (in progress)
Provided leadership for marketing and product UX strategy via research, including web analytics, ethnographic studies, stakeholder interviews, and user testing.
Improved product/design/dev workflow process with introduction of user stories, user testing, and team sketching and ideation workshops.
(Long-term Contract Position)
Lead visual design for TD Waterhouse and Ameritrade integration.
Collaborated with Interaction Designers to translate business goals, analyze usage data, design interfaces for online traders and investors – and measure these solutions through in-house user testing.
Designed and co-developed Flash tutorials to educate site users about tools and changes.
Created and managed the UI pattern library, directed design work for vendor engagements.
Oversaw successful completion of multiple design projects for clients including R/GA, Razorfish, Ogilvy, Organic, Publicis, and Stone Yamashita. Worked with Fortune 500 companies to provide design expertise, and with smaller organizations to develop and oversee execution of creative strategies. Recruited and managed development teams when required. Delivered Flash development, scripted animation, and multimedia implementation.
• Recognized for pioneering work as core member of design team for R/GA Nike iD. Received honors including AIGA Design Interactive (2006), How Design Interactive Design Award (2006), One Show Interactive (2005), and London International Awards (2005).
• Garnered WebAward from the Web Marketing Association for work with Con Edison ORU.com.
• Received Silver Addy Award for design and development efforts for palmOne “Tungsten-E”.
Counseled clients to wellness on health and diet-related issues.
Lead concepting, design, and production efforts for the online components of integrated on- and off-line advertising campaigns for Fortune 500 clientele.
Lead and managed concept, design, and production of web applications for Fortune 500 companies. Contributed to project proposals, presented to high-profile clientele, and was responsible for delivery of design team's production on time, on budget, and on strategy. Was sent to work in Paris as Art Director/Designer for a major automotive initiative (Renault) for 7 months.