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MICHELLE UMACHI

MICHELLE UMACHI

Field Activation Research and Marketing Representative

Cornerstone Agency

Houston, Texas Area

Highly motivated individual, with an enthusiastic personality. Interest in Public Relations, Marketing and Social Media.

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Cornerstone Agency

Field Activation Research and Marketing Representative

• Provide field reports such as detailed descriptions of marketing efforts on a local campaign in my area.
• Field reports can range from key lifestyle retail visits, like-minded event coverage, and street snipes in high traffic areas, among other tactics.

• Product Seeding
• Promotional Events
• Local Market Branding
• College Campus Promotions
• Survey-based Research
• Retail Promotions

Two years experience at SXSW FADER Fort
SXSW 2014
• Handled street promotions for Sam Smith, Box Water, and BitTorrent at SXSW 2014.
• Provided people in surrounding areas with promotional gear. Uploaded reports of promotional gear that were passed out to the simple crew app.
• Work directly with Kelis promoting her album FOOD on her two day food truck tour around the city of downtown Austin.

SXSW 2015
Work with Converse 'Made By You' campaign to bring