Field Activation Research and Marketing Representative
February 2014 — Present
• Provide field reports such as detailed descriptions of marketing efforts on a local campaign in my area.
• Field reports can range from key lifestyle retail visits, like-minded event coverage, and street snipes in high traffic areas, among other tactics.
• Product Seeding
• Promotional Events
• Local Market Branding
• College Campus Promotions
• Survey-based Research
• Retail Promotions
Two years experience at SXSW FADER Fort
• Handled street promotions for Sam Smith, Box Water, and BitTorrent at SXSW 2014.
• Provided people in surrounding areas with promotional gear. Uploaded reports of promotional gear that were passed out to the simple crew app.
• Work directly with Kelis promoting her album FOOD on her two day food truck tour around the city of downtown Austin.
Work with Converse 'Made By You' campaign to bring