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Michelle Roach

Michelle Roach

Producer, Branded Content Solutions

Viacom

New York, NY

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"Dry heave, it's the new mace." "thank you Shaun for not caring about your outfit, but picking it out a week before" jackie "Dear Mom & Dad.........I have a boyfriend. His name is Dan. He gave me a sticker, I gave him a blow...................(longest page turn in Mr. Greenfield's life)............pop." ---9 year old shana

Viacom

Producer, Branded Content Solutions

•Manage the execution of large-scale custom co-branded sponsorships for clients including GM, State Farm, Taco Bell, PepsiCo, Microsoft, T-Mobile, Dove, among others, across all MTV platforms and where applicable VH1 and CMT.

•Supervise, develop, and troubleshoot all aspects of online, mobile, and tablet co-branded campaigns comprising of production schedules, custom co-branded marketing elements (banners, microsites, sweepstakes, integrations, themed content) social media asks, and promotion plans.

•Work in partnership with on-the-ground teams on location at tentpole events (ex. Movie Awards, Video Music Awards, O Music Awards) to complete sponsorship components.

•Efficiently collaborate with internal and external partners on production, design, budget, copywriting, approvals, and trafficking to ensure successful promotional campaigns and timely deliverables.

•Partner with Digital Production and Ad Sales teams to ideate and vet RFPs to generate new sponsor opportunities tailored to clients’ brand attributes for MTV.com.

•Serve as project lead and facilitator amongst Online Production, Design, Tech, Editorial and Programming, Ad Sales, Integrated Marketing, Consumer Marketing, Ad Operations, Standards & Practices, Legal and Press when executing client campaigns.

Career medium 03
Career

MTV Networks

Associate Producer, Branded Content Solutions

MTV Networks

Production Assistant, Ad Sales Production

Career medium 05

MTV Networks

Integrated Marketing

•Generated pitch decks for integration sponsorship opportunities across online, on-air and mobile programming.

•Collaborated with design, tech, and sales teams on the production and execution of online client marketing campaigns to ensure strict deadlines were always met.

•Created and maintained status charts for budget tracking and all RFP’s and client pitches currently in play for sales and IM communication.

Career

IMG

Coordinator, Broadcasting

•Served as the first line of communication for all IMG Broadcasting clients and customers. Managed an array of client needs including: orchestrating contract signings, client demo packages, tracking status of payment, and coordinating client travel.

•Provided support and assistance to the entire IMG Broadcasting team by fielding agent calls, and aiding in client strategize, support, and crisis management.

•Processed all incoming and outgoing client agreements and aided in the drafting and editing of all broadcasting contracts.

•Conducted extensive research for individual clients to find new employment and marketing opportunities based upon their areas of expertise and interest.

Career medium 03
Career

Brown University

BA, History