Producer, Branded Content Solutions
October 2014 — Present
•Manage the execution of large-scale custom co-branded sponsorships for clients including GM, State Farm, Taco Bell, PepsiCo, Microsoft, T-Mobile, Dove, among others, across all MTV platforms and where applicable VH1 and CMT.
•Supervise, develop, and troubleshoot all aspects of online, mobile, and tablet co-branded campaigns comprising of production schedules, custom co-branded marketing elements (banners, microsites, sweepstakes, integrations, themed content) social media asks, and promotion plans.
•Work in partnership with on-the-ground teams on location at tentpole events (ex. Movie Awards, Video Music Awards, O Music Awards) to complete sponsorship components.
•Efficiently collaborate with internal and external partners on production, design, budget, copywriting, approvals, and trafficking to ensure successful promotional campaigns and timely deliverables.
•Partner with Digital Production and Ad Sales teams to ideate and vet RFPs to generate new sponsor opportunities tailored to clients’ brand attributes for MTV.com.
•Serve as project lead and facilitator amongst Online Production, Design, Tech, Editorial and Programming, Ad Sales, Integrated Marketing, Consumer Marketing, Ad Operations, Standards & Practices, Legal and Press when executing client campaigns.