Apollo Education Group
Content Marketing Mentor: Skilled Up 12 Week BootCamp
February 2015 — Present
Content Marketing Mentor / Expert for 12 week, 'Content Marketing Bootcamp'
One-on-one mentoring and guidance with team of online learners (with little to no content marketing knowledge or background).
Weekly mentoring through educational content and platform, engaging across Skilledup platform, Skype, Google Hangouts, Drive & Social Media. In depth work with driving learners creation of Wordpress site, SEO optimization, content calendar, content curation, backlinks, social media, strategy and growth hacking methods.
Within the 12 week program we saw tremendous growth with learners, including growing a DIY business from start to traction within 2 months. This DIY learner is now working as a content creator for such sites as contently and running her own online business.
-Mentor online learners thorough existing content & real life expertise and tips
-Weekly check-ins with learners and Skilledup team
-Hands on teaching of content marketing ethos, strategy and methods
-Guide through website curation, design, SEO