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Michelle Quinn

Michelle Quinn

Content Marketing Manager

Uphold Inc

San Francisco Bay Area

A seasoned marketing professional with over 12 years of experience in the United States as well as internationally. She strategically creates, and executes highly effective global marketing (content, digital B2B & B2C & C2C), communications, strategy and customer advocacy campaigns.

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Apollo Education Group

Content Marketing Mentor: Skilled Up 12 Week BootCamp

Content Marketing Mentor / Expert for 12 week, 'Content Marketing Bootcamp'

One-on-one mentoring and guidance with team of online learners (with little to no content marketing knowledge or background).

Weekly mentoring through educational content and platform, engaging across Skilledup platform, Skype, Google Hangouts, Drive & Social Media. In depth work with driving learners creation of Wordpress site, SEO optimization, content calendar, content curation, backlinks, social media, strategy and growth hacking methods.

Within the 12 week program we saw tremendous growth with learners, including growing a DIY business from start to traction within 2 months. This DIY learner is now working as a content creator for such sites as contently and running her own online business.

Responsibilities:
-Mentor online learners thorough existing content & real life expertise and tips
-Weekly check-ins with learners and Skilledup team
-Hands on teaching of content marketing ethos, strategy and methods
-Guide through website curation, design, SEO

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Explore Ruby by Orion

Social Community Manager Content Marketing

Develop and maintain social media presence, programs and influencer programs.

Identify current and upcoming content benchmarks, including social media, blog, articles and digital to drive traffic to exploreruby.com

Curate cast persona's for the Explore Ruby Cast (brand personas), cohesive storytelling through all relevant social media channels, ensuring brand consistency, and continued organic growth.

Create content including blog posts, social media, infographics, digital, video and articles on a daily basis.

In 3 months increased organic social media reach by 175%, mailing list subscribers by 75% and traffic to website through social channels by 60%.

Storyboard and produce 30 second video for ExploreRuby brand.

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Corks and Crowns

Community Manager - Public Relations - Events

Create interactive presence across all Social Media platforms including, Facebook, Instagram, IFTTT, Hootsuite, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more.

Strong, professional written and verbal communication skills.

Develop partnerships that support social media marketing initiatives.

Manage email marketing, promotional and print production.

Maintain social media advertising budget.

Establish sting relationship with Wine media, including outreach, events, pitching and interviews.

Create and manage a National Events plan that aligns Brand Priorities and drives commercial outcomes

Identify messages that will create positive reputation for the company/brands.

Build community awareness of events and sales through press and media relations.

Oversee website (wordpress) development, updating and ongoing management. Including events, social media, cross promotions, and blog.

Customer Database development and management.

Cross promotional partnerships with local businesses.

Produce specialized events including bi-annual oyster night, boutique pop-up shop and more.

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MWQ PR

Founder & Creative Director

Responsible for the development and implementation of the marketing strategy – from creation to execution.

Develop and implement multi-channel strategies, build the brand’s awareness, loyalty and perception.

Help manage and execute marketing programs and work with influencers / brand managers to implement targeted campaigns in social media, digital, public relations and offline/print

Build CRM initiatives across social media including partnership and cross promotion. Results driven with past success benchmarks of 45% increase in 30 days.

Create and produce public relations, social media and /or content marketing strategy (competitive analysis, scope of work, projections, targeted media list, budget, affiliate and digital).

Work with internal creative teams developing cohesive messaging.

Extensive travel domestic & internationally including booth design, sales presentations and prospecting

Create and oversee marketing / advertising budget for small to 15+ million a year clients.
Strategy for social media paid advertising campaigns including Facebook, Linkedin and Twitter.

Establish and execute a direct-to-consumer communication plan to ensure events are promoted by local media

Evaluate client opportunities / needs within public relations, social media, brand positioning and marketing avenues.

Manage all aspects of public relations, including drafting press releases, pitch letters, media kit, product placement, kick off event, regional launch parties and more.

Garner media coverage, placement and cross promotional opportunities local, regional and nationwide.

Create strategy, manage and engage across the following: Facebook, Instagram, LinkedIn, Medium, Google+, IFTTT, Buffer, Hootsuite, Sprout Social, Feedly, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more. Jira, Trello, Hip Chat, Hub Spot, Marketo, CoSchedule and more. Knowledge of social media and analytics software (Hootsuite, Google Analytics, Facebook Insights, etc.).

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