Beach House Group
May 2017 — Present
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I love creating brands and giving them a voice. Especially if it involves eye-catching pictures. It started when I created Hey Love Designs. I was in a boring government job with no career path, and needed an outlet for my love of DIY and photography. I created Hey Love Designs and accompanied it with awesome branding, a str...
- Generate over 100,000 Cheeky fans through branded photography, engaging posts, influencer outreach, partnerships, and strategic paid ads.
- Create awesomely branded social media. Competitor brands in the disposable paper product category are following Cheeky's photography styling and influencer outreach.
- Carefully plan content on social networks to maximize fan engagement and reach and provide a mix of product, lifestyle, team culture, and cause content.
- Closely work with PR & Events Manager for cross-promotional campaigns with celebrities and events such as SXSW, Coachella, Target HQ events, Tori Spelling, Molly Sims, and more.
- Create content and copy for Cheeky's Chief Culinary Ambassador Mario Batali to post on his social networks, expanding Cheeky's cause messaging.
- Curate recipes, entertaining, and hunger articles to share across social.
- Manage the CEO's personal social media accounts.
- Provide a content hub on Cheeky website for hunger news and facts, entertaining tips, recipes, event recaps, etc.
- Create, edit, and sent monthly newsletter campaigns with an average 35.8% open rate (industry average 16.1%).
- Work with Target brokerage firm to keep Cheeky's branded target.com page banner updated and innovative.
- Style and photograph images for social media, digital marketing, PR, events, and collateral.
- Executed successful website relaunch, coordinating with creative director, web director, and leadership
- Research and reach out to top influencers to plan collaborations and campaigns that inspire their fans to choose Cheeky and to help end hunger. Invest in real, long term relationships to create Cheeky fans (and friends) for life.
- Write, edit, and review copy for target.com listings.
- Manage workflow for creative assets needed for Target such as in-store marketing, packaging, and messaging.
- Research and report trends for new product development.
• Built a full service design shop and established a limited liability company
• Collaborate with clients to create custom designs using Adobe Photoshop and Illustrator
• Write, photograph, and publish original blog content 3-5 times a week on Wordpress
• Write, edit, and distribute bi-monthly email newsletter through MailChimp
• Create social content increasing average followers on Facebook by 53% and Twitter by 17%