Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Michelle McCormack

Michelle McCormack

Founder

Secret City

Greater New York City Area, us

I am a multi-skilled Creative Executive with a knack for building online communities. As an online influencer and community builder, I single-handedly built a community of over 150,000 'millennials' called Secret Boston. Uber, Red Bull, Sam Adams and many other brands regularly pay for access to the Secret Boston...

Message

3

Followers

MENU ☰

Secret Boston

Founder

A community of over 100,000 young people in Boston

ACCOMPLISHMENTS
*Founded this community of over 100,000 Boston “millennials”.
*Secured partnerships with Uber, Red Bull, Lyft, WeWork, Sam Adams, Harpoon Brewery and more.
*1st platform Uber paid to advertise when they launched in Boston in 2012
* Featured in every major media outlet in Boston and several national and UK
*Hosted a Red Bull party at our pop-up shop and secured a feature in Metro Boston
*Hosted a party for WeWork that go so much online buzz the City of Boston threatened to close it down
*Created party landing pages and email marketing campaigns for Converse, Johnnie Walker, McCallans, *Sam Adams, Red Bull and more resulting in thousands of RSVPs
*Created a viral event involving U2 that resulted in several hundred people gathering outside of a bar in Boston and every major TV news station in attendance.
*It also resulted in mentions on Twitter by writers from Rolling Stones, Interview, Esquire and more

RESPONSIBILITIES
*Business development, pitching, proposal writing, client management
*Creative direction, photography, graphic design
*Website design, email marketing, social media strategy, Facebook advertising
*Community building and engagement, offline events, retail pop-ups, PR
*Accounting, HR

LoveTheCool

Senior Vice President

ACCOMPLISHMENTS
*Secured clients like Vogue Magazine, Rag & Bone, ESPN, Stelle Audio for Rebecca Minkoff, Uber, Red Bull, Lyft, DYBRKR, Johnnie Walker and WeWork.
*Ideated and executed a very successful Facebook contest for Rebecca Minkoff
*Lead the social media for Rag & Bone’s 2015 Art Basel initiative
*Officially Produced Fashion’s Night Out in the city of Boston for Vogue Magazine
*Introduced Mayor Menino onstage to kick off FNO
*Secured retail participation from hundreds of retailers including Neiman Marcus, Barneys, Saks Fifth Avenue, Lord & Taylor, Rag & Bone, DVF and more
*Secured sponsorship from RueLaLa, Luna Bar, China Glaze and The Ames Hotel
*Personally featured on the cover of the G Section (style) of the Boston Globe
*Secured press coverage in every major publication in Boston
*Developed the Twitter presence for tennis player Patrick McEnroe for ESPN
*Ideated and executed email marketing campaigns and content marketing for Uber, Instacart, Lyft, Sam Adams, Johnnie Walker and Red Bull. Secured a feature in Metro Boston for Red Bull’s Flugtag campaign.
*Secured attendance at offline events for Converse, Uber, WeWork and Red Bull through email marketing, content marketing and creating event landing pages which lead to thousands of RSVPs
*Secured endorsement from The City of Boston and sponsorship from Ames Hotel for a ‘Before I Die” wall to be erected in the Rose Kennedy Greenway summer 2012

RESPONSIBILITIES
*Business development, pitching, proposal writing, client management
*Creative direction, photography, graphic design
*Website design, email marketing, social media strategy, Facebook advertising
*Event production, PR, public speaking
*Accounting, hiring, managing teams