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Michelle Hodge

Michelle Hodge

Development Specialist

Starwood Hotels & Resorts Worldwide, Inc.

Greater New York City Area, us

Highly experienced and motivated Marketing Professional with public relations experience in the hospitality, healthcare and government sectors. Effective in cultivating and maintaining client relationships as well as aligning marketing across functional teams to consistently deliver a superior product. Strong background in ...

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Starwood Hotels & Resorts Worldwide, Inc.

Development Specialist

• Prepare hotel development summary reports for license agreements in North America to present to Global Development Committee (GDC)
• Collaborate with Vice President of Development, Associate Director of Development, Feasibility and Legal departments to improve the automated franchise application summary module
• Re-design and implement cross functional, web based document center that consolidates all development brand and construction standards for Starwood’s third party developers, architects and designers
• Build, maintain and advance deal pipeline by aligning internal stake holders (brand, feasibility, operations, legal and architecture & construction) and manage external needs of clients
• Contributed to the 2015 execution of 125+ deals worth over $750MM in NPV
• Develop high-impact hotel development brand pitches and marketing brochures that reflect Starwood’s brand positioning and target hotel owners and developers; including e-blasts, brochures and direct mailings.
• Manage the process to create best-in-class RFPs, pitches, and presentations while working with senior leaders across various functions such as Development, Brand, Sales, Design, and Feasibility to determine the best brand and fit for a given market and to expand the company’s portfolio and footprint globally.
• Manage creative execution for business-to-business advertising campaigns including development collateral, marketing materials, and project testimonials.