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Michelle Florendo

Michelle Florendo

Founder & Career Transition Catalyst

What If You Could

Oakland, Other

I've done stints in management consulting, marketing, operations management, and education. I now use my decision analysis background, MBA, storytelling skills, and experience with career pivots to coach ambitious individuals through transitions to more fulfilling work.




"Don't ask yourself what the world needs. Ask yourself what you love. Because when you do what you love, the world will need it." - Howard Thurman

What If You Could

Founder & Principal

I offer one-on-one coaching and group programs to support ambitious professionals through their transitions to more fulfilling careers.

"She's passionate but grounded, full of wisdom but never preachy, and supportive without ever being pushy. I can't imagine having had a better coaching experience and feel blessed to have worked with her." Read more about what it's like working with me -

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Aspire Public Schools

Operations Manager

• Lead process improvement projects that increase the efficiency of the organization and mitigate risk.
• Manage regulatory affairs, including charter renewals, authorizer data requests, and compliance.
• Provide problem-solving support and exceptional service to Aspire’s schools, regional offices, and home office departments to ensure their operational success.
• Helped identify opportunities for cost savings and negotiate with vendors to secure the best price and services for the 34 schools in the Aspire network.


UC Berkeley

Marketing Analyst, Haas School of Business Office of Marketing and Communications

• Benchmarked competitor schools’ online marketing strategies for communicating academic specialization, resulting in school shift from certificate programs to areas of emphasis.

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California Charter Schools Association

Education Pioneers Fellow

• Identified varying needs within CCSA’s membership base by analyzing online survey data and conducting interviews with 30 charter school and CMO leaders.
• Tailored the association’s value propositions to key membership segments in order to maintain $1.4 million revenue stream.


Del Monte Foods


• Accelerated learning curve for marketing new hires by creating comprehensive orientation and training plan.

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Del Monte Foods

Business Analyst

• Managed cross-functional team of 8 individuals in developing new customer-specific packaging application of College Inn Broth, resulting in 332% increase in distribution at Sam’s Club.
• Gained approval to increase advertising budget by $1.4 million in order to defend dominant market share position in key regions, based on cost-benefit analysis of test market results.
• Streamlined forecasting process and worked with external consulting firm to implement new demand planning software, expected to save 1500 hours of work annually.
• Created and automated managerial reporting dashboards that allowed directors to view key business measures in 50% less turnaround time.
• Analyzed historical sales data at the item and channel level to understand market trends, evaluate effectiveness of promotional efforts, and identify needs for forecast adjustment.


ZS Associates

Business Associate

• Analyzed secondary research, assessed market trends, and evaluated competitive conditions to determine which R&D opportunities would maximize ROI for a $2B pharmaceutical company.
• Conducted multiple waves of primary market research and proposed a re-positioning strategy that would capitalize on a customer niche to increase market share for a Top 50 pharma company.
• Worked with developers to customize new market research software to associates’ needs and created the software’s training curriculum.
• Designed and facilitated quarterly training sessions and monthly public speaking workshops for 10 – 20 pre-MBA associates.

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University of California, Berkeley - Walter A. Haas School of Business


Stanford University

BS, Management Science and Engineering