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Michelle Edgar

Michelle Edgar

Founder & Executive Director

Music Unites

Executing game-changing entertainment partnerships, and withholding a track record for enhancing major brands, I am an entertainment executive who orchestrates collaborations between music, entertainment and marketing.

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2015 Levo 100 Honoree: Transformers

Levo 100 celebrates inspiring Millennials who are transforming the world as we know it. The Transformers category recognizes those who advance civilization and teach inspiration—social activists, career coaches, nonprofit builders, and other amazing minds who enable us to be better.

See the Levo 100

Music Unites

Founder & Executive Director

Music Unites is the leading non-profit charity organization supporting music education around the world. I work with a team and a board of 12 directors to produce, promote and market benefit concert series with major artists including Sting, Joshua Bell, Melanie Fiona, Mark Ronson and Peter Bjorn & John to help fund music education programs for underprivileged children in underfunded inner city school systems. I interface and manage relationships with top music, entertainment, fashion and media executives to negotiate deals. In three years, the charity has cultivated a following of over 8,000 supporters, raised over $55,000 to fund the Music Unites Youth choir and assembled workshops and artist panels.

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Career

FRUKT

Strategic Business Development Director

Directing new business initiatives and offering strategic consultation to brands in music and entertainment. Frukt is a creative marketing agency that connects brands with music and entertainment. We are all about smart ideas in culture and entertainment.

Red Light Management/ New Era Media & Marketing

VP of Business Development

Develop brand partnerships for Red Light Management's portfolio of over 200+ artists including Alicia Keys, Mariah Carey, Dave Matthews, Lionel Richie, Tiesto, in addition to tour and festival sponsorships, endorsements, licensing and new product development. I provide marketing solutions for brands and creative agencies.

On the Importance of Music

Studies show a direct correlation between the arts and a student’s academic abilities and attendance rates. Most importantly, what a great way express yourself – it’s liberating and helps shape you as an individual, not to mention the discipline and training required as an artist which is an invaluable skill to develop.

Read the full interview here.
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Warner Brothers Records

Director of Brand Partnerships & Commercial Licensing

In charge of strategic partnerships for Warner artists, securing opportunities tied to tour sponsorship, commercial licensing, product placement in music videos, event bookings and digital download programs. Skilled at developing revenue-produced, 360 degree partnerships that align Warner artists with major entertainment franchises and commercial brands across categories from consumer packaging goods to liquor, technology, fashion, automotive and travel, and much more.

Career

OK! Magazine

Beauty Director

I managed the beauty department, wrote and edited four weekly beauty pages. I also booked, produced and wrote copy for celebrity beauty and fashion shoots, including special projects. Among other duties, I booked musical talent; produced events and celebrity wrangled for Oscars and Grammys.

AdMusic Closeup with Michelle Edgars

Check this video out for a brief overview of my job at Warner Brothers, the founding of Music Unites, and the merging of brands and artists.

Huffington Post Contributor

I regularly write about the music industry, education, and entrepreneurship for Huffington Post.

Check out my posts here.
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Northwestern University

BS, Journalism