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Michelle Curran

Michelle Curran

Associate Content Manager

Amazon

New York, NY

Michelle Curran is experienced in digital marketing, brand management, and sales analytics. At Amazon, she creates on-site and email campaigns, manages traffic, and optimizes the customer experience. michellecurran9@gmail.com

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Unilever

Future Leaders Program Management Trainee

- Rotated cross functionally in 3 marketing & sales roles
- Served on the board of the Unilever Enactus Business Resource Group as Internal Communication Lead
- Selected from 1,000+ applicants to volunteer & represent Unilever at the launch of Free The Children's first dental clinic. Article & video: https://www.projectsunlight.us/stories/395996/Seeing-Change--in-Action.aspx

Unilever

Sr. Assistant Brand Manager

- Oversaw Knorr.com redesign to enhance user experience and increase visit durations by adding reviews and videos
- Managed five SEO, creative, and technical advertising agencies to maintain and update Knorr.com
- Created sustainability roadmap in North America for digital, social, and on-pack channels
- Managed a cross-border team of 28 to create new packaging for 180 SKU's

Amazon

Associate Content Manager

- Monitor and manage free search, paid search, email, and direct traffic
- Optimize campaigns to improve impressions, sales, and conversion metrics
- Create targeted automated and manual email campaigns
- Ran category marketing for first-ever Prime Day event
- Launched the Home, Kitchen and Garden Holiday Gift Guide
- Wrote and executed the Halloween cross-site event strategy

University of Florida

Master of Arts, International Business

Completed the MAIB combined degree program (allows completion of two Bachelors' degrees and a Master's degree in a total of four years). Thesis: International Expansion of Starbucks.

ESADE

International Business Management

- Finished Master's degree in International Business abroad in Barcelona, Spain, with courses in Corporate Strategy, Social Media Marketing, Leadership, and Supply Chain Management.
- ESADE was listed as the world’s best business school by The Wall Street Journal (2006, 2007). The Financial Times ranks ESADE as the 5th best business school in Europe (2012).

University of Florida

Bachelor of Science, Marketing, Advertising

- Graduated Summa Cum Laude for Advertising in the College of Journalism and Communications & Cum Laude for Marketing in the College of Business
- Involved in Enactus (formerly SIFE, Project Manager), Business Administration College Council (Vice President), Delta Sigma Pi (Vice President)
- Businessweek ranks UF's undergraduate college of business 16th in the US among publics