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Michelle Barthole

Michelle Barthole

Unilever Future Leaders Program - Associate Brand Manager

Unilever

Greater New York City Area

- Rutgers Business School Graduate with a major in Marketing and minor in Psychology. - Passionate about marketing, project management, and sales! - Strategic and execution experience in Retail, Account Management, Brand Development, and Customer Development at Unilever. I am currently a full-time CBM at Unilever.

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Unilever

Unilever Future Leaders Program - Associate Brand Manager

Global Customer Development (London)
- Create strategy for implementing new company work process into routine work globally
- Execute new sales strategic plan Unilever sales teams globally (11clusters)
- Organize and implement training sessions for all regions

US Retail Senior Assistant (New Jersey)
- Analyze point of sale data and develop solutions for internal teams
- Create and implement clear process flows for new work methods
- Successfully ready an internal application that will expand company retail knowledge

Assistant Brand Manager (New Jersey)
- Integrated Project Team Lead for the Vaseline team
- Project lead team in developing new product concepts, packaging, formula, and fragrance
- Research and analyze consumer, competitor, and customer opportunities globally
- Manage global artwork change involving teams in 7 global regions
- Pilot new design process that maximized cross functional co-creation

Sales Analyst (Ohio)
- Managed in store execution of 20 stores by overseeing shelf standards, in-store visibility, and customer satisfaction
- Improved multicultural sales by overseeing a Hispanic joint business plan worth up to $5 MM
- Co-created a focused multi-cultural shopper marketing plan resulting in a collaboration with our customer's Hispanic mailer
- Collected and analyzed retail data to find opportunities to expand distribution on key products
- Created a tool for the customer team that allowed for a quick and simple ROI analysis resulting in improved business plans