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Michele Murphy

Michele Murphy

Director of International Development Operations

PETA Foundation

Versatile Data & CRM Manager

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PETA Foundation

Director of International Development Operations

Manage the planning, development and execution of fundraising-related support services of the PETA Foundation carried out for PETA and its international affiliates. With five direct reports and team of seventeen, lead the donor data, major gift operations, membership services and monthly giving teams to help ensure stellar donor experience.

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Career
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PETA Foundation

Donor Data & Segmentation Manager

Oversee and manage all donor data and related information systems. Responsible for management and segmentation of over 1.5m donor and prospect records that generate $32m worth of revenue annually.

Career

PETA Foundation

Online Fundraising Data Analyst

Responsible for the selection and segmentation of donors and prospects for an online fundraising program that raised $2.5m per year.Served as data manager between the membership offline database and the online fundraising CRM, helping to maintain data integrity of donor and prospect data as related to internal databases and external CRM and database systems. Prepared a variety of regular weekly and monthly analytical reports to track the performance of e-mail and web-based fundraising campaigns. Managed and oversaw the implementation of the strategic testing plan to ensure that the program was as efficient and productive as possible.

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Murphy Family

Family Caregiver

Family life called.

PlanetOut Inc.

Product Development Manager

Managed diverse projects including rollouts of vendor transitions, website redesign, partner co-branding opportunities and website maintenance projects. Led a security patch project, which eliminated parasites in chat, increased premium membership retention and allowed for additional revenue of over $20,000 per month.

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Career
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PlanetOut Inc.

Senior Inventory Manager

Managed seamless transition from DoubleClick DART For Publishers to DoubleClick NetGravity, migrating 75+ online advertising campaigns, representing over $4 million of revenue. Integrated four websites and five ad serving systems into single inventory approval system allowing for streamlined approval of proposals, matrices and insertion orders. Designed and distributed traffic trend analysis report to maximize sales opportunities and assist programming and promotions with traffic management across sites.

Career

PlanetOut Inc.

Sales and Business Development Group Coordinator

Provided administrative support to the Executive Vice President and a team of six directors and managers.

Career medium 02

University of California, San Francisco

Assistant Director of Annual Giving

Coordinated major telemarketing campaign for the University’s four Schools, raising over $450,000. Analyzed historical data, created trend and forecasting tools for the program. Created and managed the Graduate Gift Program in each of the Schools, designed to promote donor loyalty among graduating students. Researched giving patterns of recent graduates and created marketing strategy to increase giving and coordinated four stewardship events.

Career

Mills College

Associate Director of Annual Giving

Raised over $2 million annually from a donor base of 15,000 alumnae and friends. Point person and liaison for all technology issues, working closely with external vendors and managing relations with Mills College Technology Department. Designed annual giving queries to extract various segmented populations for all programs and generated weekly/overall productivity reports to optimize fundraising efforts. Realized 300% increase in dollars pledged in first two years through creation and implementation of a student telemarketing program. Conceptualized, wrote and oversaw production of 3-4 annual direct mail appeals, which generated over $200,000 in revenue.

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Career

Mills College

BA, Psychology