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Michele Aymold

Michele Aymold

Senior Digital Marketing Specialist

SilkRoad technology

Senior Digital Marketing Specialist at SilkRoad technology

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SilkRoad technology

Senior Digital Marketing Specialist

My current role at SilkRoad is to serve as admin for our Marketing Automation Platform (Marketo) for our Global Marketing Team, including:
- Roll out global template changes in coordination with Senior Designer
- Work with Database Admin to ensure quality for lead and customer data
- Review and report on email campaign performance
- Recommend best practices based on internal reporting and current trends in B2B marketing
- Develop lead nurture tracks and report on effectiveness
- Oversee A/B testing and recommend test groups
- Train global users on new features, internal improvements, and campaign enhancements

Additional responsibilities include:
- Serve as member of Review Board for email marketing content proofreading and brand messaging
- Assist Sales and Support users with the platform as needed
- Work with Eprise Content Management System to publish new content to corporate website
- Coordinate the creation and transfer of campaign materials to 3rd party vendors

Most importantly (and exciting to me), I strive to drive higher performances out of all marketing efforts by developing & implementing strategies for improving response rates!

Career medium 01
Career
Career medium 06

Chicago Tech Academy

Mentor

Chicago Tech is a public school for 21st century leaders. Students are held to the highest standards, with an extended school day and double periods of Math and English. Students do not test-in to this school, rather they are chosen by lottery and work closely with staff to come up to grade level as needed.

As a mentor, I work one-on-one with a student to provide positive social support, develop life and work skills, and expose the student to opportunities for job shadowing and career planning.

Career

Big Brothers and Big Sisters

Big Sister

Big Brothers and Big Sisters help children realize their potential and build their futures. We nurture children and strengthen communities.

As a Big Sister, I worked one-on-one with a high school student in the areas of:
* social development
* life skills
* good habits

My Little Brother is still a great friend, thanks to Facebook, and I adore hearing stories of his accomplishments.

Career medium 01
Career
Career medium 06

Bersin by Deloitte

Marketing Automation Specialist

Bersin & Associates empowers Human Resource and learning professionals to drive bottom line impact in their organizations through world-class research and consulting.

In my role as Marketing Automation Specialist, I:
* create, plan, test and suggest refinements to ongoing batch and automated e-mail and web marketing campaigns
* collaborate with sales, client & member services, and research teams to implement new solutions across Marketo and Salesforce
* manage prospect database and work with vendors to clean, update, and add to our organic marketing leads
* analyze campaign performance to develop demand generation strategy with marketing team and executives

Career

BigMachines

Marketing Specialist

I was responsible for managing a marketing automation platform, including campaign and asset management; lead management and demand generation via lead nurturing, scoring and webinar planning; and ghostwriting and content generation, including writing for SEO.

Presented at Dreamforce 2011 on Event Marketing Management.

Career medium 02
Career
Career medium 02

University of Illinois at Chicago

Communications Coordinator

I was responsible for marketing creation, development and coordination for professional development, continuing education and online graduate opportunities offered by the university for adult learners. Additionally I created marketing plans for advertising spend, managed budgets, and evaluated ROI for multiple continuing education programs.

Career

University of Illinois at Chicago

Graduate Assistant for Leadership Programs

As the first to hold this position, I coordinated, created, developed and marketed leadership programs for all students living on-campus.

University of Illinois at Chicago

MA, Communication

Salisbury University

BA, Communication, Sociology