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Michela Aramini

Michela Aramini

Founder & Owner

The Lovely It Girl

New York, NY

The Lovely It Girl is a personal brand consulting boutique dedicated to inspiring and empowering women to become the bold, beautiful, brilliant "It" girls they were born to be, and style personal and professionals lives they love from the inside out.






"I didn't know what I wanted to do, but I always knew the woman I wanted to be." — Diane Von Furstenberg

The Lovely It Girl

Founder & Owner

The Lovely It Girl is a boutique personal brand consultancy in New York dedicated to inspiring and empowering you to become the bold, beautiful, brilliant It Girl you were born to be through one-on-one personal brand consulting as well as The Lovely It Girl Academy, a six-week online personal branding course for It Girls who want to make a living doing what they love.


Senior Manager, Integrated Marketing

As a Senior Manager, Integrated Marketing at SELF, I'm responsible for the ideation and execution of strategic integrated marketing programs that elevate brand awareness and affinity of advertiser partners among SELF’s audience of active, influential women through custom print, digital, social, and event activations.

Conde Nast

Manager, Marketing Solutions

Responsible for the development of innovative, cross-platform and cross-brand marketing strategies that supported the growth of the beauty and fashion categories within the Condé Nast Media Group.

The Economist

Marketing Executive

Responsible for driving new and incremental business across luxury, travel, and fashion categories through the ideation and creation of integrated marketing solutions unique to The Economist Group.

McGill University

Bachelor of Commerce, Marketing