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Michal Wiczkowski

Michal Wiczkowski

MBA Candidate (2015) at Stanford Graduate School Of Business

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Procter & Gamble

Brand Manager / CO Team Leader: Lenor, Duracell, P&G Professional

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Procter & Gamble

Brand Manager Corporate Projects

Led biggest P&G corporate programs for all 9 countries of Central Europe (Poland, Czech Republic, Slovakia, Hungary, Croatia, Slovenia, Latvia, Lithuania and Estonia) / (77mn people); i) P&G London 2012 Olympics Sponsorship - developed strategy and amplification of the program involving 14, $1bn P&G brands; led team of 12 across 5 countries; ii) Give Children Sun (Podaruj Dzieciom Slonce) - biggest CSR program in Poland, Latvia, Lithuania and Estonia (helping 200 hospitals and 6000+ kids) involving 13 P&G brands; led team of 7 to develop commercial strategy & execution

Career

Procter&Gamble

Assistant Brand Manager, Gillette

Developed brand strategy & activities for Central and Eastern Europe, Middle East and Africa (30+ markets). Projects included: i) Successful launch of Gillette+Head&Shoulders first multibrand activity in 30+ CEEMEA markets; ii) Stepchange of Gillette Adjacencies Business in CEEMEA; iii) Development and Launch of 1st Gillette Digital CEEMEA Strategy; iv) Launch of Gillette Perfumes in CEEMEA:

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Career
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Procter&Gamble

Assistant Brand Manager, Duracell

Leading Brand Strategy and Initiatives Delivery in Poland;
Deliverables: Led analysis and execution of Duracell Rechargeable business: Re-positioning and launch of new products; Recommended and executed new communication strategy: focused on gifting season and photography (overtaking National Geographic to become #1 photo contest in Poland)

Career

American Express Poland

Internship in Payments and Card Operations Department

Performed financial analyses for inclusion of new companies to the AMEX Corporate Card Program (ie. Schneider)

Stanford Graduate School of Business

Master of Business Administration (MBA)

Warsaw School of Economics

Master of Arts (M.A.), Marketing/Marketing Management, General